Okta · 5 days ago
Brand Manager, Partnerships & Campaigns
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Responsibilities
Act as the key strategic brand liaison to the external brand partner, helping to connect the dots internally and providing strategic input on brand opportunities and tactics.
Partner with Sales, Strategic Events, and The Studio to ensure the brand partnership opportunities are being maximized and measured.
Own the campaign and promotional efforts around the brand partnership, helping to craft the strategy and briefs, and drive the workstreams with key teams such as Comms, Content, Social, Creative, etc.
Partner with Brand and Creative to build employee engagement around the partnership internally, helping to own the strategy and execution of internal campaigns, promotional and comms activities like contests, Slack channels, All Hands presentations, etc.
Partner with the relevant Creative teams to strategize on and deliver key creative assets inc. event toolkits, co-branded lockups, swag, etc.
Partner with the media agency and key internal teams to plan, develop, and execute on global brand awareness campaigns across various channels.
Act as the key strategic partner to the media agency, helping to connect the dots internally and providing strategic input on media strategy and tactics.
Partner with the Brand Project Manager to ensure the timely and strategic delivery of key assets throughout the campaign lifecycle, e.g. media tactic feedback, creative deliverables.
Collaborate with Campaigns, Comms and other Marketing groups to ensure consistent messaging across related efforts and to help to pull the campaign messaging and creative throughout the marketing funnel.
Partner with the media agency and Business Ops to monitor and analyze channel performance, leveraging data to optimize strategies and maximize ROI.
Own, build, and distribute key resources and communications to keep all key leaders and global teams informed of campaign progress, inc. media flight calendars, campaign assets, performance updates, etc.
Qualification
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Required
5+ working as a Brand Campaign Manager, Brand Partnerships Manager, Brand Manager (or comparable experience) in B2B tech or tech generally
Proven experience building and delivering on integrated brand campaign programs and managing brand tools, processes, and assets
Proven experience supporting comparable programs - either campaigns or brand partnerships
Proven ability to think strategically while delivering against tight deadlines and competing priorities
Ability to understand and drive insights and action around key metrics
Excellent communication skills
Proven experience working with executives and with cross-functional teams
Benefits
Health, dental, and vision insurance
401(k)
Flexible spending account
Paid leave including PTO and parental leave
Company
Okta
Okta is a management platform that secures critical resources from cloud to ground for workforce and customers.
H1B Sponsorship
Okta has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (80)
2022 (160)
2021 (182)
2020 (118)
Funding
Current Stage
Public CompanyTotal Funding
$1.23BKey Investors
Sequoia CapitalAndreessen Horowitz
2020-06-08Post Ipo Equity· $1B
2017-04-06IPO· nasdaq:OKTA
2017-03-30Secondary Market· Undisclosed
Recent News
2024-06-04
2024-06-03
2024-05-31
Company data provided by crunchbase