29 applicants

Company

Original Job Post

PayPal · 2 days ago

Head of Large Enterprise Marketing

New York, NY

Full-time

Hybrid

Director

$143K/yr - $285K/yr

15+ years exp

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Responsibilities

Develop and execute comprehensive enterprise B2B marketing strategies that align with the company's business objectives and drive growth.

Lead a multi-disciplinary marketing team dispersed across various global locations, fostering collaboration, innovation, and a high-performance culture.

Position and articulate our products to inspire our enterprise merchants, ensuring the ecosystem and individual products are compelling and clear.

Drive awareness of our brand and product value propositions, thought leadership, and market penetration through myriad marketing disciplines such as paid campaigns, events, webinars, and content marketing initiatives.

Collaborate closely with the sales team to develop integrated marketing programs that support lead generation, pipeline acceleration, and revenue growth.

Conduct thorough market research and competitor analysis to identify key industry trends, customer insights, and opportunities for differentiation.

Develop and maintain a deep understanding of the enterprise customer journey, personas, pain points, and buying behaviors to inform marketing strategies.

Define and track key performance indicators (KPIs), analyzing campaign effectiveness, ROI, and pipeline contribution to optimize marketing investments.

Manage the enterprise marketing budget effectively, ensuring efficient allocation of resources and maximizing return on investment.

Develop compelling marketing collateral, case studies, whitepapers, and sales enablement tools to support the sales team in their efforts.

Establish and nurture strategic partnerships with industry associations, trade shows, and key influencers to expand brand reach and credibility.

Stay abreast of emerging trends, technologies, and best practices in B2B marketing, driving continuous innovation and competitive advantage.

Ensure brand consistency and messaging alignment across all enterprise marketing channels and touchpoints.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Enterprise MarketingB2B MarketingAccount-Based MarketingDemand GenerationContent MarketingConsumer GrowthLifecycle ManagementFinancial Services IndustryData AnalysisTeam ManagementBudget ManagementProblem-SolvingCommunicationLeadershipInnovationCollaboration

Required

Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

Proven track record of developing and executing successful enterprise marketing strategies that drive brand visibility, lead generation, and revenue growth.

Strong understanding of B2B marketing tactics, including account-based marketing (ABM), demand generation, and content marketing.

15+ years of progressive experience in B2B enterprise marketing, including leadership of a large team.

Proven track record of success in consumer growth and lifecycle management within the financial services or related industry.

Extensive experience managing large teams and multi-million-dollar budgets.

Strong analytical skills with the ability to translate data into actionable insights.

Excellent communication and leadership abilities, with experience presenting to senior executives.

Ability to thrive in a fast-paced, dynamic environment and drive results through innovation and collaboration.

Preferred

MBA

Experience in financial services industry

Benefits

Flexible work environment

Employee share options

Health and life insurance

Company

PayPal

Glassdoor

3.8

PayPal is a financial service company that provides online payment solutions to its users worldwide.

Founded in 1998

San Jose, California, USA

10,001+ employees

https://www.paypal.com/home

H1B Sponsorship

PayPal has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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