SSi People · 3 days ago
Sr. Brand Marketing Manager
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Human ResourcesInformation Technology
Insider Connection @SSi People
Responsibilities
Develop and implement comprehensive brand marketing strategies
Lead cross-functional teams in executing integrated marketing campaigns across various channels
Conduct market research to identify trends, consumer insights, and competitive landscape
Oversee the creation of brand assets, ensuring consistency with brand guidelines
Collaborate with stakeholders to maintain brand consistency across all touchpoints
Drive brand activation initiatives, such as sponsorships, partnerships, and events
Monitor and analyze performance metrics to measure and optimize marketing campaigns
Qualification
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Required
Proven track record in developing and executing successful brand marketing strategies
Strong leadership and motivational skills
Excellent strategic and analytical thinking
Creative mindset with a focus on design and storytelling
Exceptional communication and interpersonal skills
Highly organized with strong project management capabilities
Adaptability and resilience in a dynamic industry
Passion for innovation and continuous improvement
Strategic thinking and analytical skills
Market research and data analysis
Integrated marketing campaign execution
Creative content development and visual identity management
Performance metrics monitoring and optimization
Project management
Leadership and cross-functional team collaboration
Proven experience in brand marketing strategy development and execution
Leading cross-functional teams
Market research and data analysis
Creating compelling brand narratives and assets
Driving brand activation initiatives and measuring their effectiveness
Bachelor’s degree in marketing, business, or a related field
Preferred
MBA or advanced degree