Medexus Pharmaceuticals (TSX: MDP, OTCQX: MEDXF) · 3 days ago

Brand Manager

United States

Full-time

Remote

Senior Level

$100K/yr - $150K/yr

5+ years exp

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BiotechnologyMedical Device

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Responsibilities

Strategic Planning: Develop and implement comprehensive marketing and branding strategies for the pre-launch, launch, and post-launch phases of treosulfan.

Market Analysis: Conduct in-depth market research and competitive analysis to identify market opportunities, trends, and threats. Utilize insights to shape marketing strategies and product positioning.

Brand Development: Create and maintain a strong brand identity for treosulfan, ensuring consistent messaging across all marketing channels.

Campaign Management: Plan and execute multi-channel marketing campaigns, including digital, print, events, and PR, to drive product awareness and adoption.

Stakeholder Engagement: Collaborate with key internal and external stakeholders, including healthcare professionals, patient advocacy groups, and industry influencers, to build strong relationships and drive product advocacy.

Content Creation: Oversee the development of high-quality marketing materials, including brochures, presentations, website content, and social media posts.

Budget Management: Manage advertising, promotion and general investment budget, ensuring effective allocation of resources to maximize ROI.

Performance Tracking: Establish key performance indicators (KPIs) and utilize analytics tools to measure the effectiveness of brand campaigns, adjusting strategies as necessary to achieve goals.

Regulatory Compliance: Work with Regulatory Affairs to ensure all brand activities comply with FDA and industry regulations and ethical standards.

Research: Contribute to the completion of all market research needed to make fact-based decisions and measure success, including an annual Brand Plan for the product.

Market Segmentation: Create market segment plans covering patients, distribution, managed care, hospitals, long-term care, health care providers, etc.

Collaboration: Collaborate with Clinical Development to develop Phase IV plans, studies, and publication plans to broaden claims, usage, and extend product life cycles. Work closely with Manufacturing to ensure the appropriate level of supply of the product. Participate in the project team and coordinate cross-functional efforts to ensure all objectives are met.

Qualification

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Sales/brand managementProgressionHematology/oncologyBMT centersBrand buildingProduct launchingSenior relationship managementProject managementTechnical proficiencyMS OfficeMarketing programsProblem-solvingHard-workingCreativeInterpersonalCommunicationTeamwork