200+ applicants
Sandy Hook Promise · 3 days ago
Director, Education Marketing & Communications
United States
Full-time
Hybrid
Director
$93K/yr - $103K/yr
7+ years exp
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Insider Connection @Sandy Hook Promise
Responsibilities
Collaborate with internal stakeholders to develop and refine program messaging and positioning to develop and execute effective marketing plans informed by data analytics
Generate leads within the educator sector (superintendents, principals, guidance counselors, etc.) to enable SHP’s Business Development team to build relationships
Understand and optimize the customer journey and K12 buyer personas to optimize segment-based positioning and messaging and oversee the online and offline journeys
Strategize and build journeys and conversion funnels and identify paid advertising opportunities and education partnerships
Develop and monitor KPIs and dashboards to optimize performance
Manage development of compelling promotional assets to help educators understand how SHP's research-informed programs can meet SEL requirements, strengthen school communities, and empower youth and adults to prevent violence and suicide leveraging...
Identify K-12 educator conferences and seminars where SHP should be visible and work with Associate Director, Events to ensure SHP’s brand and offerings are well represented.
Partner and collaborate cross functionally with various teams such as Communications, Business Partnerships, Research and Evaluation, and Technology
Monitor the competitive landscape in social-emotional learning and school safety spaces to guide SHP’s positioning and unique selling proposition for educators
Travel to meet with key stakeholders (up to 25% travel)
Qualification
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Required
Bachelor’s degree in a relevant discipline is required
7+ years of experience in a B2B or Product Marketing role; K-12 Education marketing experience is preferred. Deep understanding of the education sector, key conferences and organizations advancing SEL. Demonstrated ability to co-create effective marketing and communication strategies in collaboration with others and bringing them to life. Proficient at using Microsoft Office, Salesforce, Pardot and project management platforms (ex. Monday.com). Ability to analyze results to inform strategies, assess ROI and make modifications as needed
Proven organizational, project and time-management skills. Must be able to coordinate many projects concurrently and prioritize with minimal guidance
Strong writing, editing, and proofreading skills, with a commitment to readability and accessibility. Meticulous attention to detail required
Strong work ethic with the ability to prioritize tasks and manage concurrent assignments under tight deadlines. Adept at working both independently and collaboratively
Proven ability to solve problems and excel in a high-performance culture. Sensitivity to diverse cultures and communities; demonstrated ability to work well with diverse populations; can effectively bring in allies with cultural competence
Resourceful, critical thinker who thrives at problem-solving on a nimble, goal-oriented team
Transparency and integrity in all actions, demonstration of good judgment and keen instincts, strong team player able to work with individuals at all levels of the organization
Strong project management skills
A commitment to SHP’s mission and values
Preferred
K-12 Education marketing experience is preferred
Benefits
Unlimited PTO
Flexible schedules
Paid holidays and 10 days sick leave
Paid parental leave
Health, dental, and vision
Employer paid life insurance and short- and long-term disability
401k match
Professional development stipend
Wellness & mental health support
Employer Paid Employee Assistance Program
Remote office support including laptop, home office reimbursement, monthly Wi-Fi reimbursement up to $40, and monthly cell phone reimbursement up to $50
Company
Sandy Hook Promise
Sandy Hook Promise supports sensible non-policy and policy solutions which protect children and prevent gun violence.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Barden
Managing Director, Co-Founder & CEO
Nicole Hockley
Co-Founder & Managing Director
Company data provided by crunchbase
