135 applicants

Company

Original Job Post

iHerb, LLC · 3 days ago

CRM Marketing Specialist II

Irvine, CA

Full-time

Onsite

Mid Level

$54K/yr - $105K/yr

3+ years exp

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Comp. & Benefits

Insider Connection @iHerb, LLC

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Develop and execute email, mobile push notifications, in-app messages, and SMS campaigns that drive revenue growth through retention and cross-selling.

Build and execute welcome series emails, referral rewards program drip campaigns, shopping cart abandonment emails, and other lifecycle campaigns.

Report on results of email campaigns including opens, click-through rates, revenue, unsubscriptions, product performance, etc.

Develop and continually optimize toward an efficient email production process, maximizing both internal and external resources.

Use data to understand our customers better and improve our communications' open rate and timing.

Keep abreast of the industry's best practices and technology.

Collaborate in the management of 3rd party vendors.

Proactively identify opportunities for process improvement and execution complexity

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

ESPBusiness requirementsList segmentsWorkflowsTriggered eventsIterableSimon DataEmail best practicesTargeted listsSubject linesCAN-SPAMAnti-spam legislationGoogle AnalyticsCopywritingProject managementMicrosoft OfficeWordExcelPowerPointAsana3-5 years experienceE-commerce environmentDetailedDeadline-orientedClearEngagingBilingualHTMLGoogle Business SuiteGmail

Required

Experience with ESPs and building business requirements for list segments, workflows, and triggered events—knowledge of Iterable and Simon Data a major plus.

Knowledge of email best practices including targeted lists, subject lines, messaging, deliverability, and CAN-SPAM/anti-spam legislation.

Experience with Google Analytics

Error-free, clear, and engaging copywriting.

Detailed and deadline-oriented with excellent project management skills.

Preferably bilingual in Arabic, Korean, or Japanese.

Experience with Microsoft Office Suite (Word, Excel, PowerPoint).

Experience with project management tools such as Asana.

Generally requires 3-5 years of experience as an email marketing specialist in an e-commerce environment.

Bachelor's Degree in Business, Marketing or related field preferred, or a combination of education and equivalent work experience.