Thrive Pet Healthcare · 3 days ago
Regional Marketing Manager
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Health CareHospital
Insider Connection @Thrive Pet Healthcare
Responsibilities
Grow year-over-year hospitals’ performance through the adoption of effective marketing programs and community outreach tactics that target key trade areas, such as events, B2B outreach, and local partnerships
Grow year-over-year performance of key markets through in-network referrals, market-level marketing tactics, and brand awareness
Integrate any new hospitals or new hospital leadership into Thrive’s marketing programs
Support the opening of new hospitals and implement a growth plan for the first 12 months and beyond
Assess hospital needs and requests and deliver appropriate support for the best outcome
Operate local marketing efforts within budget
Develop trust with field stakeholders such as practice managers and medical directors at hospitals, and operations managers, directors, and VPs supporting hospital operations
Coach operations partners and hospitals’ leadership on marketing programs, strategies, and tactics
Foster a sense of belonging and collaboration among hospitals in the region
Support hospitals’ leadership with empathy and a solution-oriented approach
Balance hospital support and consumer needs
Collaborate with operations partners to assess hospitals’ needs, capacity, and growth opportunities
Collaborate with other marketing functional areas in creating new programs, developing new local tactics, and managing hospital-specific projects
Qualification
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Required
5+ years’ experience in field, grassroots, and regional marketing
Knowledge of key marketing and advertising principles
Strong analytical approach to evaluating attribution, funnel metrics and campaign performance
Solution-oriented and able to troubleshoot
Experience with project management
Organized, collaborative, self-starting, and strong communication (written and verbal) skills
Able to analyze work for improvements, solicit and incorporate feedback
Able to foster relationships with key stakeholders based on trust
Preferred
Knowledge of the veterinary industry is a plus
Company
Thrive Pet Healthcare
Thrive Pet Healthcare offers routine wellness, emergency and speciality care, surgery, boarding, and grooming services for pets.
Funding
Current Stage
Late StageTotal Funding
$36M2023-07-12Private Equity· $36M
Recent News
2024-05-24
2024-04-06
2023-12-07
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