Dayforce · 3 days ago

Competitive Intelligence Marketing Manager

St Petersburg, FL

Full-time

Onsite

Mid, Senior Level

5+ years exp

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Software Development

Insider Connection @Dayforce

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Study the HCM Technology market and key competitor events/updates globally and by region related to product, customer experience and go-to-market.

Establish, maintain and update Dayforce’s competitive intelligence assets, and utilize feedback to optimize them over time.

Identify and utilize internal and 3rd party collaborators to maximize the relevance and impact of competitive intelligence research.

Participate in broader market sensing activities and deliverables, to support optimal understanding of market trends across Dayforce functions.

Support the Product Marketing and Sales Enablement teams in the creation of various assets (e.g. positioning, messaging, training) to drive revenue enablement at scale.

Support high-profile projects through tailored competitive intelligence research and advice.

Maintain and communicate a high set of competitive intelligence ethical standards, ensuring that all competitive intelligence is gathered from appropriate sources and collection methodologies are proper and in line with Dayforce’s code of conduct.

Qualification

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Competitive IntelligenceMarket AnalysisHuman Capital Management (HCM)Enterprise TechnologyCommunicationProblem-SolvingSalesProduct StrategyProduct MarketingRelationship Building

Required

5 years or more prior experience in competitive intelligence, market analysis or research related to Human Capital Management (HCM) or other enterprise technology.

Great oral and written communication skills with the ability to synthesize complex sets of information into concrete, action-oriented advice for diverse audiences (e.g. sales, marketing, product, corporate strategy).