Speak · 3 days ago

Senior Marketing Analytics and Strategy Analyst

San Francisco, CA

Full-time

Onsite

Senior Level

5+ years exp

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Artificial Intelligence (AI)E-Learning

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Responsibilities

Serve as a strategic advisor to the Korea GM and US based leadership, offering data-driven insights and recommendations for strategic planning and goal-setting, proactively identifying opportunities for continued growth

Manage reporting of key marketing metrics and spend data in collaboration with cross-functional stakeholders such as finance and product

Develop analyses, dashboards and reporting to measure the effectiveness of different marketing strategies across the funnel, from brand, to acquisition, to engagement

Develop and improve internal models for things like attribution, media mix, and LTV forecasting

Qualification

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MarketingSQLAmplitudeModeStatistical AnalysisExperimentation DesignRegressionMarketing ExperimentsOptimizationLanding Page A/B TestsCRM SequencingMessaging Tests

Required

Minimum of 5+ years using analytics to drive key business decisions, with at least 2 years specifically in the context of marketing

Must have native/professional level proficiency in Korean, and a willingness to travel to Korea

Significant experience with SQL and visualization tools such as Amplitude or Mode

An understanding of statistical analysis, experimentation design, and common analytical techniques like regression

A solid background in running marketing experiments to optimize the marketing funnel, including but not limited to landing page A/B tests, CRM sequencing, and messaging tests