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Ford Motor Company · 3 days ago
Performance Marketing Associate – Analytics & Reporting
Dearborn, MI
Full-time
Onsite
Senior Level
5+ years exp
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Responsibilities
Identify information sources, gather, and interpret data, and present findings to executive leadership and business teams
Proactively develop insights with clear recommendations using qualitative and quantitative methods
Enhance marketing measurement, design KPIs, define metrics, build dashboards, and understand audience cohorts through end-to-end funnel analysis
Assist in preparing business review documents, conduct ad hoc research, and root cause analyses on user behavior and web traffic
Collaborate with the Global Data Analytics & Insights team to build data models and monitor data integrity
Research industry best practices, tracking trends, and analytical measurement tools
Qualification
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Required
5-8 years of data analytics experience within digital marketing at a globally recognized brand or agency with a focus on analytics
Bachelor's Degree or equivalent experience
Preferred
Detailed knowledge of performance marketing, digital advertising platforms, and web analytics tools
Preferred proficiency in SQL, Excel, and data visualization tools (e.g., Adobe, Tableau, Google Data Studio, etc.)
Familiar with common statistical methods and applications (A/B testing, probability, regression)
Experience making business recommendations and influencing stakeholders
Benefits
Immediate medical, dental, and prescription drug coverage
Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more
Vehicle discount program for employees and family members, and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time
Company
Ford Motor Company
We don't just make history -- we make the future.
10,001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$13.23BKey Investors
US Department of EnergySoros Fund Management
2023-08-17Post Ipo Debt· $4B
2023-06-26Debt Financing· $9.2B
2022-06-30Post Ipo Equity· $27M
Leadership Team
Soraya Kim
CTO Chief of Staff
Efrat Barit
COO
Recent News
2024-06-03
2024-05-28
2024-05-26
Company data provided by crunchbase
