Capital One · 3 days ago

Principal Associate, Marketing Strategy

Richmond, VA

Full-time

Onsite

Mid, Senior Level

$119K/yr - $135K/yr

5+ years exp

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Comp. & Benefits

Insider Connection @Capital One

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Manage the monthly monitoring of approved Marketing claims and share POV on needed updates to Legal and Marketing when necessary

Lead the claims substantiation process by partnering closely with Legal, Product and Marketing intent owners to document and socialize supporting evidence

Review Marketing campaigns to ensure proper disclosure(s) are added and verify language accuracy by comparing to centralized disclosures doc

Regularly review creative creative re-approvals to ensure claims and disclosures are still accurate and approved for use

Lead audits of Marketing messaging & claims to ensure consistency of claims in market and manage action plan if changes are needed

Operate effectively in an agile environment and effectively reconcile feedback from key stakeholders, including business leads, Legal and Compliance

Stay plugged into industry Marketing trends and proactively share ideas on new ways to articulate claim language that will resonate with our target audience

Develop and manage timeline for all deliverables, coordinate review cycles and production schedules with various internal teams, agencies and vendors

Problem solve with peers on other teams and communicate relevant updates to senior leaders

Qualification

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Consumer marketingMarketing communications campaignsCommunicationProject managementFinancial ServicesMarketing