46 applicants

Company

Original Job Post

Thomas James Homes · 3 days ago

Marketing Specialist

Aliso Viejo, CA

Full-time

Hybrid

Mid Level

2+ years exp

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Responsibilities

Brand ambassador and guardian for the division

Marketing strategy development for reaching annual ops plan goals

Work with third party agencies on creative, digital and pr to represent the division on generating ideas, and identifying needs gaining approvals

Active participation in weekly sales meetings

Create MLS templates for each on-market home

Create kits for sales team to sell early

Oversee communications with sales in help market their programs

Complete and update the sales templates and email list development to be current and active

Oversee the Pardot sales templates to be used in communication to buyers and agents

Oversee the TJH swag collateral on inventory, distribution, and tracking

Supervise the branded fence wrap, neighborhood pledge, and jobsite rules sign inventory, installation, and removal management

Organize signage approval, updates, scheduling & removal (4x6, model ID)

Direct model ID signs and door mat inventory, installation, and removal process

Organize agent sign installation

Use Canva to create digital templates for eblasts, social media posts, stories, and reels

Schedule email outreach and social media posts in Sprout and Pardot

Assist with producing content for social media, direct mail campaigns, and eblasts

Edit and distribute the weekly hot sheet to the distribution list

Distribute Agent flyers, hot sheets, and marketing materials

Control and manage Agent information management in Salesforce (updating as needed, making sure marketing materials match)

Provide floorplans for staging to vendor/partner

Order and manage development of VR, pre-listing materials, renderings, photography, MLS spreadsheets

Audit MLS, Zillow, Redfin listings for accuracy, placement, and currency

Oversee Market Maintenance (cleaning and landscaping)

Provide open house box & kick-off materials

List specific website copies

Add properties to the company's website

Maintain the website audit on a weekly basis

Qualification

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2-5 Years ExperienceMarketing ExperienceResidential Construction Industry KnowledgeCustom Home Builder ExperienceSalesforceCanvaWebsite AnalyticsMarketing AnalyticsDigital CampaignsProblem-SolvingOrganizational SkillsCreativity