Press Ganey · 3 days ago

Senior Product Marketing Manager

Chicago, IL

Full-time

Hybrid

Senior Level

$120K/yr - $140K/yr

5+ years exp

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Responsibilities

Product Launches: Drive successful launches for new and existing products within the EX product portfolio, including developing launch plans, creating compelling messaging and collateral, and managing pre- and post-launch activities.

Content Development: Own the creation and execution of a comprehensive content strategy across various channels (e.g., website, blog, social media, white papers, case studies) to educate and engage target audiences about our core EX product portfolio solutions.

Drive Demand and Cross-Sell: Develop the strategy and manage the marketing programs that drive demand for your products (webinars, email marketing, content syndication etc.)

Sales Enablement: Empower our sales team by developing effective sales tools and training programs, providing competitive intelligence, and collaborating on customer presentations and proposals in partnership with Commercial Ops counterparts.

Competitive Intelligence: Track and analyze market trends and competitor activity, uncovering actionable insights to inform product positioning and differentiation strategies.

Metrics and Reporting: Partner with stakeholders including Digital and Demand Gen team to monitor key performance indicators (KPIs) for assigned products and campaigns, providing ongoing analysis and reports to inform future marketing decisions.

Cross-functional Lead: Lead and collaborate with cross-functional teams (e.g., product development, sales, strategy) to ensure seamless product marketing execution and alignment with overall business goals.

Qualification

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B2B MarketingProduct LaunchesCampaign ManagementMarketing FunnelCustomer-Centric MessagingCompetitive AnalysisData-Driven MarketingPriority ManagementProblem-SolvingCommunicationTime Management

Required

5+ years of experience in B2B product marketing, preferably in the technology or healthcare industry with a focus on human resource and employee experience buyers.

Proven track record of successful product launches and campaigns with measurable results.

Strong understanding of the marketing funnel and ability to translate technical specifications into customer-centric messaging.

Excellent written and verbal communication skills, with the ability to craft compelling and persuasive content.

Experience with competitive analysis tools and methodologies.

Strong analytical and problem-solving skills with the ability to identify and execute data-driven marketing strategies.

Ability to work independently, manage multiple priorities, and thrive in a fast-paced environment.