46 applicants

Company

Original Job Post

McAfee · 3 days ago

Director, Marketing Analytics & Strategy

San Jose, CA

Full-time

Onsite

Director

$150K/yr - $246K/yr

8+ years exp

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Responsibilities

Lead a team of analysts in developing reporting on key metrics, insights, testing plans, and optimization recommendations.

Collaborate with VP Marketing Planning & Analytics to drive the Annual Operating Plan with Marketing, Finance, ECommerce, and Product teams.

Provide insights and recommendations to optimize marketing programs and campaigns.

Enhance team's analyses with LTV models, ROAS optimization, media mix modeling, and Multi-touch Attribution.

Develop test & learn roadmaps, recommend testing approaches, and ensure robust results with meaningful interpretations.

Align KPIs and metrics definitions across the business in collaboration with cross-functional teams.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Consumer marketing analyticsTest designSQLPythonRBig data environmentDatabricksSnowflakeMMMMTACDPsAdobe AnalyticsGoogle Campaign 360Data interpretationTest strategiesAnalytical thinkingCritical thinkingCommunicationPersuasionTeam management

Required

8+ years working in consumer marketing analytics and test & learn design with at least 5 years in a management role and experience managing/developing a team of analysts

Strong experimentation background (A/B, multi-variate and bandit tests etc) across both test design and readout (e.g. causal inference)

Excellent analytical and critical thinking skills

Hands-on individual contributor who can read and write SQL, Python and/or R

Experience with a big data environment / IDE, such as Databricks and/or Snowflake

Persuasive verbal and written communication skills, with a track record of delivering actionable insights and recommendations that help grow the business

Experience with interpreting and understanding MMM and/or MTA solutions

Experience with marketing data architectures, such as CDPs (customer data platforms), digital log files (e.g. Adobe Analytics), and stimulus data (e.g. Google Campaign 360, aggregated agency data)

Work well with partners at all levels while advancing a strong point of view on data interpretation and effective test & learn strategies

Benefits

Bonus Program

401k Retirement Plan

Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage

Paid Parental Leave

Support for Community Involvement

14 Paid Company Holidays

Unlimited Paid Time Off for Exempt Employees

96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

Company

McAfee

Glassdoor

3.8

McAfee is an online security company that provides virus alerts and analysis on malware, network security threats, and web vulnerabilities.

Founded in 1987

Santa Clara, California, USA

1,001-5,000 employees

http://www.mcafee.com

H1B Sponsorship

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Trends of Total Sponsorships

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2020 (76)