OpenGov Inc. · 3 days ago

Marketing Operations Manager

Chicago, IL

Full-time

Hybrid

Mid Level

3+ years exp

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Responsibilities

Develop and implement marketing operations strategies to optimize processes and campaign performance

Collaborate with cross-functional go-to-market leaders to align marketing initiatives with business objectives

Manage marketing automation platform, including Marketo, and work closely with other teams for integrations and troubleshooting

Drive development and optimization of lead lifecycle workflows, data enrichment, lead scoring, segmentation, and nurture campaigns

Manage marketing database, including updates, enrichment, cleansing, deduplication, and segmentation

Create and maintain marketing dashboards to track key metrics and campaign effectiveness

Analyze demand generation budget and ROI reporting, ensuring accurate tracking of marketing spend

Create and maintain documentation of growth marketing processes and SLAs with other departments

Assist in developing paid digital ads and traditional marketing campaigns

Manage list imports and attribution reporting from various marketing activities

Champion best practices in marketing technologies like Marketo, Salesforce, Google Analytics, etc.

Qualification

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