110 applicants

Company

Original Job Post

GEICO · 3 days ago

Lead Marketing Analyst

Chevy Chase, MD

Full-time

Hybrid

Senior Level

$93K/yr - $154K/yr

3+ years exp

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Auto InsuranceFinancial Services

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Insider Connection @GEICO

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Analyzing the performance of marketing efforts across multiple channels, including but not limited to Television, Search, Social, Email, and Display/Video advertising.

Study user behaviors and work with other analysts to join different data sources for measurement & attribution.

Assist with managing and improving processes for identity resolution, tagging, and other tracking parameters.

A successful candidate should be comfortable working independently and look to find ways to collaborate with other team members. While analytical skills are crucial for the position, it is just as important to have the ability to communicate and summarize complex information into management ready briefs and presentations.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing AnalyticsData VisualizationSnowflakeLiveRampQuerying Large DatasetsPythonR ProgrammingApplied StatisticsStatistical TestingRegression AnalysisCloud EnvironmentsGoogle Cloud PlatformAmazon Web ServicesMicrosoft AzurePower BICRM ManagementIdentity Resolution TechniquesMarketing KPIsAttribution ModelsMedia Mix ModelsData Pipeline Tools

Required

A 4-year college degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, etc.)

3-5 years of experience working with marketing analytics tools and data sources. (Web/App measurement tools, cloud environments, and audience management tools)

Experience working with Snowflake and LiveRamp

Experience in querying large datasets.

Strong experience with open-source statistical programming tools (Python/R) for analysis and data visualization.

Experience with applied statistics skills, such as distributions, statistical testing, regression, etc.

Experience working in cloud environments. (Google Cloud Platform, Amazon Web Services, Microsoft Azure)

Experience with data visualization tools. (Power BI strongly preferred)

Familiar with key marketing KPI’s and CRM management. Knowledgeable of current measurement landscape and identity resolution techniques.

Preferred

Master’s degree in Mathematics, Statistics, Information Systems, Computer Science, Business Analytics, Data Science or related technical field.

Advanced marketing analytics experience working at a brand or agency.

Strong familiarity with Marketing KPI’s to manage optimal marketing investment.

Experience with the development and usage of in-house attribution and media mix models.

Experience with either 3rd party or in-house data pipeline tools to automate pulling marketing data from various platforms and APIs.

Benefits

Premier Medical, Dental and Vision Insurance with no waiting period

Paid Vacation, Sick and Parental Leave

401(k) Plan

Tuition Reimbursement

Paid Training and Licensures

Company

GEICO

Glassdoor

2.7

GEICO, Government Employees Insurance Company, has been providing affordable auto insurance since 1936. It is a sub-organization of Berkshire Hathaway.

Founded in 1936

Chase, Maryland, USA

10,001+ employees