Clark Associates · 6 days ago

Marketing Specialist

Lancaster, PA

Full-time

Hybrid

Entry, Mid Level

2+ years exp

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E-Commerce

Growth Opportunities

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Responsibilities

Communicates and collaborates with cross-functional teams and internal stakeholders to drive tactical implementation of paid and unpaid marketing initiatives for Non-Durables commodity through various distribution and marketing channels including WebstaurantStore (ecommerce), The Restaurant Store (cash & carry) and specialty sales channels.

Assists in collecting and analyzing customer insight data through interviews, surveys, or panels to make recommendations for how to better serve current or potential customers in areas such as product development, product positioning, customer experience and marketing campaigns.

Manages day-to-day execution of cross-channel marketing campaigns while maintaining the Non-Durables marketing calendar. Collaborates with internal stakeholders on product and pricing information as it relates to marketing promotions and sales.

Assists in the preparation and setup of digital marketing campaigns and print marketing materials

Assists in managing relationships with key vendor partners to develop and grow paid marketing strategies and plans through WebstaurantStore and The Restaurant Store through the following: marketing plan creation, coordination with internal teams to execute vendor promotions, performance data analysis, reporting & benchmarking, and coordinating marketing business review presentations.

Coordinates and provides creative input with the marketing design and content teams to generate digital and print materials

Aids in the proofing of marketing materials for both paid and unpaid promotions.

Coordinates and executes on current private label brand strategies as well as assisting in ideation and creation of new non-durable private label brands.

Identifies areas of improvement for cross-team and cross-department processes/workflows

Qualification

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Marketing StrategyCampaign CreationCustomer SegmentationMS OfficeExcelPowerPointAnalyticalClear CommunicatorAction Oriented PrioritizationCreative ThinkingFlexibleCollaborativePower BIAnalytical PlatformsW-2

Required

2-3 years' experience in a marketing role with knowledge of key traditional & digital marketing activities including marketing strategy, campaign creation and customer segmentation

Analytical and detail oriented

Clear communicator with ability to effectively collaborate with wide range of internal and external stakeholders

Action oriented with ability to thrive in fast-paced work environment

Excellent prioritization and planning skills

Creative and innovative thinking, ability to find outside of the box solutions to problems

Flexible and willing to adjust to a changing workload to ensure the Marketing team initiatives are completed in a timely manner

Proficient in MS Office – strong Excel and PowerPoint skills are a plus