FloQast · 2 days ago

Partner Marketing Manager

United States

Full-time

Remote

Mid Level

$90K/yr - $120K/yr

4+ years exp

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Responsibilities

Tech Alliance Strategy Development: Collaborate with the Business Development team to develop a comprehensive tech alliances marketing strategy aligned with FloQast's business goals and growth objectives. Identify and prioritize potential partners based on strategic fit, market opportunities, and customer needs.

Partner Relationship Management: Build strong, long-lasting relationships with key marketing counterparts at strategic partners like NetSuite, SAP, Microsoft and DFIN. Serve as the main point of contact for marketing programs with our tech alliance partners, fostering open communication, mutual trust, and collaboration. Conduct regular check-ins and marketing strategy meetings with partners.

Campaign Development & Execution: Develop and execute joint marketing campaigns and co-marketing initiatives with partners to generate leads, increase brand awareness, and drive revenue growth. This includes planning, budgeting, creative development, lead delivery, and campaign measurement.

Marketing Collateral and Content: Collaborate with a cross-functional team to create compelling marketing collateral to support joint marketing initiatives, content, and assets. This includes case studies, whitepapers, blog posts, videos, and other materials.

Performance Tracking and Reporting: Define key performance indicators (KPIs) and track the success of alliance programs and joint marketing campaigns. Regularly analyze and report on program performance, providing insights and recommendations for continuous optimization and improvement.

Webinar & Event Development, Execution & Participation: Represent FloQast at webinars, industry events, field events, partner conferences, and other networking opportunities. Manage and execute Tier 1 Partner Conference Sponsorships.

Any other tasks that may be assigned to help the company meet its goals