Travelers · 2 days ago

AVP, Strategic Marketing, Personal Insurance

Hartford, CT

Full-time

Hybrid

Executive

$140K/yr - $232K/yr

7+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

Auto InsuranceInsurance

Actively Hiring

Growth Opportunities

Insider Connection @Travelers

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Identify new distribution opportunities for personal insurance products. Qualify potential distribution partners in related businesses such as automotive products, employee benefits administration. Blueprint, justify and build new proprietary distribution channels (e.g., workplace sales force, Travelers websites) Design and implement distribution programs.

Develop programs to boost the appeal of Travelers products to consumers. Establish marketing partnerships with manufacturers or retailers of insurance-related products such as home or car security systems, child safety products, and automotive accessories. Assess costs and benefits of in-house or vendor-managed services like expanded roadside assistance, and implement where warranted.

Contribute to development and evaluation of companywide mass communication programs. Work on refinement of Travelers Personal Lines positioning. Assist with the definition of Personal Lines brand strategy. Manage agencies and other vendors through creative development, production and implementation process.

Evaluate and improve programs. Assess market and financial impact. Take action.

Perform other duties as assigned.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing StrategySales ManagementForecastingProblem-SolvingCommunicationCustomer ServiceInsuranceFinancial ServicesPromotionAcademic CredentialsBusiness DevelopmentStrategic ThinkingQuantitative AnalysisCreativityPresentation SkillsLeadership

Required

Minimum 7 years industry experience

Demonstrated and specific knowledge of marketing disciplines: strategy, sales management, forecasting, analysis, and communications and customer knowledge

Preferred

Insurance or other financial services preferred

Strong strategic thinker. Ability to decompose problems. Excellent quantitative analysis

Expert at promoting ideas to various constituencies and can effectively translate conceptual/creative ideas into actionable terms

Effective communicator. Substantial experience in preparation of presentations to large groups or CEO-level managers. Strong presence and public speaking skills

Excellent academic credentials. Graduate degree preferred

Successful leadership roles in business or community endeavors

Prior business development or planning experience useful