29 applicants
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Formlabs · 3 days ago
Senior Marketing Analyst
Somerville, MA
Full-time
Onsite
Senior Level
5+ years exp
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Responsibilities
Utilize advanced analytical tools and techniques to extract insights from large datasets related to customer behavior, campaign performance, and market trends.
Analyze marketing campaigns and initiatives to measure their effectiveness, identify key performance indicators (KPIs), and recommend areas for improvement.
Develop and maintain dashboards and reports to provide regular updates on marketing metrics and performance to stakeholders.
Collaborate with the marketing and sales teams to define customer segments and target audiences based on data analysis and market research.
Conduct in-depth customer segmentation analysis to tailor marketing strategies and messages to specific customer segments.
Monitor and analyze competitor activities, market trends, and industry developments to provide insights for maintaining a competitive edge.
Identify opportunities and threats in the market and make recommendations for adjustments to marketing strategies accordingly.
Work closely with the marketing team to assess the performance of various marketing channels, including digital marketing, content marketing, and events.
Provide data-driven recommendations to optimize marketing strategies, allocate budgets effectively, and drive better ROI.
Generate actionable insights from data analysis to inform marketing strategies and decisions.
Present findings and recommendations to senior management and cross-functional teams through clear and compelling presentations.
Collaborate with sales, product, and finance teams to align marketing strategies with overall business goals.
Provide insights to support the development of new products and services, pricing strategies, and sales initiatives.
Qualification
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Required
Bachelor's degree in Marketing, Business, Statistics, Economics, or related field (Master's degree preferred).
5-7 years of experience in marketing analytics, preferably in B2B technology or consulting.
Proficiency in data analysis tools such as Excel, Google Analytics, Tableau, SQL, or similar platforms.
Strong knowledge of statistical analysis and data visualization techniques.
Experience with CRM systems (Salesforce) and marketing automation platforms (Marketo).
Experience of working with vendor platform APIs (Google, Meta) and automation scripts via Python strongly preferred.
Excellent communication and presentation skills to convey complex data findings in a clear and understandable manner.
Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines with colleagues around the world.
Preferred
Experience of working with vendor platform APIs (Google, Meta) and automation scripts via Python strongly preferred.
Benefits
Comprehensive healthcare coverage (Medical, Dental, Vision)
Low cost fund options in our 401K and access to advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan – Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community
And of course… unlimited 3D prints
Company
Formlabs
Formlabs develops accessible 3D fabrication systems designed for printing intricate figures.
501-1,000 employees
H1B Sponsorship
Formlabs has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (13)
2022 (13)
2021 (8)
2020 (13)
Funding
Current Stage
Late StageTotal Funding
$253.7MKey Investors
SoftBank Vision FundVintage Investment PartnersNew Enterprise Associates
2021-05-19Series E· $150M
2019-01-01Series Unknown· Undisclosed
2018-08-01Series D· $15M
Leadership Team
Maxim Lobovsky
Co-Founder and CEO
Daniel O'Shaughnessy
CFO
Recent News
2024-04-18
Company data provided by crunchbase
