Be an early applicantLess than 25 applicantsPosted by Agency
Association for Talent Development (ATD) · 2 days ago
Senior Manager, Global Marketing
Alexandria, VA
Full-time
Hybrid
Senior Level
8+ years exp
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Insider Connection @Association for Talent Development (ATD)
Responsibilities
Developing comprehensive international marketing plans to achieve or exceed revenue goals in ATD’s business lines in global markets
Create and deploy lead generation strategies to build a pipeline of new business in the Middle East, and other strategic regions
Ownership of all website updates, including copywriting, web design, functionality, landing page creation, etc
Managing email marketing promotion, with audience segmentation, tailored messaging, and high-quality email design
Writing concise and powerful marketing copy for emails, website, social media ads, and other online or print communications as needed
Identify and support the development of marketing communications for trade shows, press, and other advertising or sponsorship in global markets
Working regularly with internal stakeholders to ensure marketing messages are accurate, up to date, and in alignment with business objectives
Coordinating with in-house graphic designers to develop graphics for website, email, digital ads, social media, promotional videos, brochures, and more
Creating and maintaining project timelines in support of marketing campaigns
Qualification
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Required
Bachelor’s degree in Business or Marketing or equivalent relevant experience is required
At least 3 – 5 years global business and marketing experience
At least 8 years of experience with:
Email marketing through marketing automation platforms and CRM
Managing websites through a CMS and web design best practices
Copywriting for marketing materials, specifically emails and websites
Audience segmentation and messaging
An understanding of online marketing strategies for marketing campaign fulfillment.
Problem solving and deductive reasoning skills
Strong project management and communications skills
Excellent time management skills, including the ability to manage multiple projects, deadlines, and responsibilities simultaneously
An eagerness and willingness to learn and grow in your profession
Willingness to travel globally up to 10% of the time
Preferred
2 - 3 marketing samples required – HTML emails, advertisements, etc.
Please note, this is a hybrid position. In office time is required.
Benefits
Medical, dental, and vision benefits
Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)
403(b) plan with 6% company match and immediate vesting on employee contributions
Get Fit or Quit Program (reimbursement for gym memberships, fitness classes, etc.)
Flexible Spending and Health Savings accounts
Free Headspace membership
Unlimited Professional Development through ATD (classes, certifications, resources, etc.)
Tuition Assistance
Wellness library and events (virtual and in-person)
Life insurance
Accident, critical illness, and hospital indemnity
Company paid Teladoc visits
Short- and long-term disability
Pet insurance
Employee discount program (Tickets at Work, Verizon, Hertz, Capital Bikeshare, and more)
Company
Association for Talent Development (ATD)
The Association for Talent Development (ATD), formerly ASTD, is the world’s largest association dedicated to those who develop talent in organizations.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
J
John Cone'
Catalyst - Chief Talent Development Officer Think Tank
Company data provided by crunchbase
