43 applicants

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Company

Original Job Post

Citeline · 3 days ago

Senior Marketing Manager - Demand Generation

United States

Full-time

Remote

Senior Level

$75K/yr - $95K/yr

5+ years exp

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Responsibilities

Work closely with the segment stakeholders – Product Management, Editorial and Enablement teams to take GTM strategies and develop campaigns and programs based around solution/product objectives.

Develop new marketing qualified leads meeting MQL quantity and quality standards, leveraging the full marketing mix.

Identify and define the most commercially attractive target markets and customer segments to achieve the strategy. Develop marketing programs that address their specific needs.

Work with thought leadership, digital and campaign managers to develop program solutions for campaigns – Always-on and tactical.

Collaborate with the content and event marketing teams to support content marketing campaigns and ensure our event presence is on brand and aligned with the event attendee personas.

Create campaign briefs that articulate the company’s unique ability to deliver value to the market, to drive key product strategies and roadmaps (new product offerings / product enhancements) and work with the campaign delivery teams to oversee the subsequent delivery of the campaigns.

Work with the digital customer experience team to coordinate and track SEO, SEM and Social Media campaigns, develop content and campaigns based on keyword research.

Keep abreast of industry relevant information to gain a deep understanding of prospects, customers and competitors and how that might impact on marketing messaging.

Plan and maintain marketing budgets for all segment marketing activity.

Oversee campaign performance and analysis to ensure campaigns are optimized and performing against business objectives.

Qualification

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B2b email & digital marketingDemand generationGo to marketProduct managementSalesMarketing strategiesCustomer insightCompetitor analysisPromotional mixMarketing mediaCopywritingMarketing automationLead scoringCustomer segmentationCampaign budgetingRoi analysisData analysisMarketing tacticsProblem-solving communication project managementCreative thinkingAnalytical abilityStrategic understanding customer focusResults-drivenEnergyTenacityCollaborationPublic speaking

Required

5+ years experience of B2B email & digital marketing (multi-channel) and demand generation experience, working closely with Go To Market, Product Management and Sales teams

Experience in implementing marketing strategies that have provided insight and understanding of customers, competitors, and value propositions, utilizing all aspects of the promotional mix across all marketing media.

Excellent written and oral communication with advanced copywriting skills

Strong project management skills, creative thinking and analytical ability

Strategic understanding of marketing automation and lead scoring.

Strong customer focus – able to identify different customer/market segments, various buyer types, and develop marketing programs that address their specific needs.

Experience of planning and maintaining campaign budgets, capturing ROI and applying learning on an ongoing basis.

Data-driven, with strong analytical skills, able to provide complex data analysis and draw conclusions based on the analysis which inform marketing strategies and tactics.

Results-driven – ensure that marketing campaigns fulfil strategic goals and drive the required business results, constantly seeking to improve business performance, with the energy and tenacity to address bottlenecks and barriers.

Excellent communication, collaboration, presentation, and public speaking skills

Benefits

Medical and Prescription Drug Benefits

Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)

Dental & Vision Benefits

Basic Life and AD&D Benefits

401k Retirement Plan with Company Match

Company Paid Short & Long-Term Disability

Paid Parental Leave

Education Reimbursement

Paid Time Off & Company Holidays

Company

Citeline

Citeline powers a full suite of complementary business intelligence offerings to meet the evolving needs of health care professionals to accelerate the connection of treatments to patients and patients to treatments.

New York, New York

501-1,000 employees