Ford Motor Company · 3 days ago

Performance Marketing Associate – Analytics & Reporting

United States

Full-time

Remote

Senior Level

5+ years exp

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AutomotiveAutonomous Vehicles

Insider Connection @Ford Motor Company

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Identify information sources, gather, and interpret data, and present findings to executive leadership and business teams

Proactively develop insights with clear recommendations using both qualitative and quantitative methods

Enhance existing marketing measurement and design KPIs to best measure marketing effectiveness and budget efficiency

Define metrics, build dashboards, attribution and propensity models, and understand audience cohorts and user behavior through end-to-end funnel analysis

Assist with preparing weekly, bi-weekly and quarterly business review documents

Conduct ad hoc research and root cause analyses in fields such as user behavior and web traffic

Work closely with the Global Data Analytics & Insights team to build attribution, propensity and other data models

Explore and review internal and external marketing data sources to ensure data quality; devise mechanisms and tools to monitor data integrity on a large scale

Research industry best practices, the latest tracking trends (such as cookies) and analytical measurement tools

Qualification

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5-8 years experienceGlobally recognized brandAgency experienceData AnalyticsDigital MarketingPerformance MarketingDigital AdvertisingWeb AnalyticsSQLExcelData VisualizationAdobeTableauGoogle Data StudioStatistical Methods/B TestingProbabilityRegressionBusiness RecommendationsProblem-SolvingInfluencingCommunication