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ODP Business Solutions · 4 days ago
Sr. Manager, Marketing Operations
United States
Full-time
Remote
Senior Level
7+ years exp
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Responsibilities
Partner with Marketing Channel owner(s) and based on preset criteria build audience lists and identify customer segments to be targeted for campaigns
Implement improvements, propose methods to acquire & retain customers and participate in growth campaigns.
Analyze purchase and communication history of customers and develop goals that drive sales growth and improve customer retention.
Leverage analytical rigor including modelling and A/B testing to measure performance of marketing campaigns and provide actionable recommendations to marketing channel owners.
Develop new and recurring reports that present actionable insights to drive profitable incremental sales and improve the customer experience.
Marketing Automation, Campaign Journey, Campaign Management – manage production campaign schedules, lists and journeys, ensure data integrity, ensure on schedule delivery of campaigns; manage ad hoc requests.
Roll out Marketing Technology tools for the organization and continuous support is required.
Technical Product Owner for marketing Tech Stack of Tools & Processes – develop business requirements, set priorities, refine requirements, conduct user acceptance testing and implement fixes and enhancements in production.
Lead and guide technical conversations between external partners and internal marketing channel/program owners
People Management - responsible for the supervision, development, and mentorship of direct reports. Assign work activities, set quarterly goals, and conduct performance reviews.
Qualification
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Required
B2B Marketing Operations experience preferably within an organization that produces physical product
Bachelors degree in Marketing, Database Marketing, Technology, MIS or related experience
Minimum 7-10 years’ experience in a related field
Marketing operations support and program execution
B2B database marketing experience (e-mail, catalog, CRM provisioning first party data)
Marketing Automation, CRM & Cloud data warehouse (Adobe, Marketo, Salesforce, Snowflake and SQL)
Strong written and verbal communication skills across business and technical audiences
Experience with relevant software applications
Proficient in campaign management tools, Marketing Automation tools such as Adobe, Marketo or Salesforce
Proficient in MS Office products including Excel, Word, Power Point
Ability to interface with business users and technical users to translate user requirements into data requirements is essential
Strategic thinking
Experience leading marketing campaigns
Strong understanding data analytics
Relevant product and industry knowledge
Ability to lead/manage cross-functional teams
Strong facilitation and communication skills
Strong attention to detail
Strong written and presentation skills
Ability to supervise a team of direct reports
Strong organization and planning skills with proven ability to multi-task; ability to analyze and solve problem
Demonstrated ability to organize workload, multitask, think analytically, solve technical problems, and establish relationships across business and IT team members
Must be a self-starter showing a high level of initiative. Positive 'can-do' attitude
Ability to work well in a team environment sharing ideas, workflow, technologies, and processes
Preferred
PMP (Project management professional) or Agile certifications a plus
Experience in data warehousing (Snowflake) a plus
SQL coding preferred
Tableau experience a plus
Agile methodology a plus
MS office products
Benefits
401(k)
Company
ODP Business Solutions
ODP Business Solutions is a workplace solution company that offers space planning, facilities maintenance, and digital protection services.
501-1,000 employees
H1B Sponsorship
ODP Business Solutions has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (1)
Funding
Current Stage
Late StageLeadership Team
Christine Jamison
Preferred Partner Program Manager
Lorie David
STRATEGIC ACCOUNT MANAGER, FACILITIES
Company data provided by crunchbase
