Veeva Systems · 2 days ago
Account Based Marketing (ABM) - Senior Manager
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BiotechnologyCRM
Insider Connection @Veeva Systems
Responsibilities
Work with sales and strategy leadership to identify top target accounts and objectives that drive growth and enable customer success
Develop and execute targeted, integrated campaigns and programs for key accounts, collaborating closely with sales, strategy, and cross-functional marketing teams
Identify, manage, and develop customer advocacy campaigns with enterprise and emerging companies across that enable Veeva marketing to lead with customer success and value
Oversee the timely execution of resources, logistics, budgeting, scheduling, digital, and social media strategies for all ABM campaigns
Track program results, measure success and report metrics to stakeholders across the business
Define and implement repeatable processes to expand the ABM program across all strategic accounts globally
Cultivate long-term relationships with customers and colleagues in marketing, sales, and strategy
Qualification
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Required
5+ years of experience in B2B software marketing, preferably in customer marketing, field marketing, or demand generation.
2+ years of experience with ABM (both strategy and execution) or highly targeted marketing campaigns for high-value accounts or verticals
Strong project and program management skills with the ability to drive both planning and execution
Experience with digital marketing, including paid media and paid social programs.
Strong interpersonal skills and experience working directly with sales teams and customers.
Experience with Salesforce CRM and Pardot (or comparable marketing automation platform)
Highly motivated, passionate, organized, and accountable
Exemplary verbal and written communication skills
Ability to prioritize activities effectively under aggressive timelines, while ensuring a high level of accuracy and attention to detail
Strong team player who is also able to operate independently
Bachelor's degree required
Preferred
Experience implementing and utilizing ABM software such as Demandbase, Terminus, Triblio, Engagio, 6sense, etc.
Experience marketing to life sciences is a plus
Benefits
Medical, dental, vision, and basic life insurance
Flexible PTO and company paid holidays
Retirement programs
1% charitable giving program
Company
Veeva Systems
Veeva Systems Inc. is a leader in cloud-based software for the global life sciences industry.
H1B Sponsorship
Veeva Systems has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (43)
2022 (64)
2021 (63)
2020 (48)
Funding
Current Stage
Public CompanyTotal Funding
$7MKey Investors
Emergence
2013-10-16IPO· nyse:VEEV
2008-06-05Series Unknown· $4M
2007-02-06Angel· $3M
Recent News
2024-06-03
2024-06-01
2024-05-31
Company data provided by crunchbase