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American Rental Association ยท 3 days ago
Marketing Executive
Phoenix, AZ
Full-time
Onsite
Executive
10+ years exp
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Responsibilities
Develop and implement comprehensive marketing plans that leverage detailed market analysis to meet company goals and revenue targets.
Execute an integrated marketing strategy across digital and traditional channels to boost brand visibility, drive business growth, and expand the customer base.
Collaborate with Product teams to identify a comprehensive suite of well-branded products and services, utilizing data-driven insights.
Oversee brand positioning, messaging, and identity to ensure consistency and resonance with target audiences.
Develop and implement strategies to acquire new customers, retain existing customers, and grow revenue with existing customers.
Develop a robust content strategy that drives lead generation and supports branding and customer acquisition efforts.
Build, mentor, and lead a marketing team capable of executing integrated marketing strategies, promoting a culture of creativity and continuous growth.
Qualification
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Required
Minimum of ten (10) years in comprehensive marketing roles, with extensive involvement in both digital and traditional channels.
Proven experience in crafting and executing effective digital marketing strategies within complex business environments.
Demonstrated leadership in building, guiding, and inspiring high-performing marketing teams, with a focus on professional development and mentoring.
Solid history of driving revenue growth and achieving strategic goals in senior marketing leadership roles, particularly in dynamic settings.
Outstanding ability to engage and influence stakeholders at all levels of an organization, combined with excellent collaboration and negotiation skills.
In-depth knowledge of digital analytics tools and traditional market research techniques to inform and refine marketing strategies.
Exceptional communication and leadership skills, capable of motivating teams and aligning efforts with organizational objectives.
Bachelor's degree in marketing, Business Administration, or a related field is required.
Preferred
A Master's degree is preferred.
Benefits
Annual discretionary, performance-based bonuses
Competitive Benefits program
Baby Bonding
My Holiday vacation time
Employee discounts
Company
American Rental Association
The American Rental Association's purpose is to promote the success of our members and advance the growth of the equipment and event rental community.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase
