Highwire · 3 days ago

SEO Analyst

San Francisco, CA

Full-time

Hybrid

Mid Level

2+ years exp

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Insider Connection @Highwire

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Responsibilities

SEO Reporting: Provide SEO reports with minimal oversight, including data pulling, analysis, insights, and presentations

Technical and Competitive Analysis: Lead technical site analysis, competitive analysis, and content audits to inform SEO strategies

Website Audits: Conduct website audits to create technical, creative, and conversion rate optimization (CRO) recommendations aligned with brand priorities and goals

Task Prioritization: Prioritize tasks based on their likely effectiveness and implementation feasibility

Data-Driven Recommendations: Present findings and support recommendations with hard data

Problem Solving: Identify and solve problems that arise in reporting and SEO strategy implementation

Content and Technical Analysis: Develop content recommendations and technical analysis presentations to enhance SEO performance

Marketing Support: Contribute to SEO case studies, white papers, blog posts, and points of view (POV)

Collaboration: Work with creative and development teams to ensure proper implementation of SEO recommendations

SEO Strategy Integration: Translate clients’ business goals and marketing objectives into successful SEO strategies

Keyword Research: Decide upon final keyword lists with minimal supervision

Tool Utilization: Understand a variety of SEO/SEM tool sets, knowing when and how to use each effectively, and develop opinions on their uses and limitations

Technical SEO: Build technical SEO acumen to identify and address common SEO issues

Cross-functional Collaboration: Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client marketing goals

Industry Updates: Present new tools and summarize industry articles to the internal team

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SEOSEMKeyword ResearchLink BuildingTechnical SEOAhrefsMozSEMRushGoogle Search ConsoleScreaming FrogLumarAdobe AnalyticsGoogle AnalyticsMicrosoft ExcelMicrosoft WordMicrosoft PowerPointProblem-SolvingHard WorkingInnovative ThinkingIntuitive LearningHTMLLocal SEOMobile SEOSocial Media OptimizationECommerce SEOProject ManagementMultitaskingCritical ThinkingProblem SolvingInterpersonal Relationships