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Company

Original Job Post

Envista Holdings Corporation · 2 days ago

Senior Director of Marketing

Hartford, CT

Full-time

Remote

Director

$160K/yr - $187K/yr

10+ years exp

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DentalMedical Device

H1B Sponsorship

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Responsibilities

Lead and influence business-to-business marketing, business-to-customer marketing, advertising, online marketing, global brand and public relations initiatives in conjunction with Regional Sales and Business Leaders and Key Opinion Leaders (KOL’s).

Collaboratively create marketing strategy given changing market and competitive conditions. Analyze market trends and assess demand for current and new innovations for future marketing strategies.

Provide sales force and regional marketing teams with effective selling tools including: key message points, selling strategies, product performance characteristics and features/benefits.

Develop and implement product launch activities in conjunction with product management, engineering, operations and other internal functions.

Conduct market research using Voice of Customer (VOC) from our clinicians and customers, as well as externally to obtain competitor strategies and market position.

Promote the uniformity and consistency of the brand.

Provide design and direction for collateral, web, product packaging, event materials and other visual communications media. Ensure consistent marketing communications and content.

Ensure that services are marketed in accordance with budget to obtain maximum profitability and volume in relation to company standards and trends within the industry.

Manage projects with outside agencies and internal creative teams to develop marketing campaigns.

Leverage analytics tools and resources to understand and optimize the performance of marketing campaigns.

Prepare and present an annual budget. The budget should include proposed projects and activities to be completed in support of the company’s goals.

Establish and maintain a market research function to act as a resource to the sales and distribution areas. This function should generate prospect lists, complete regional market assessments, develop customer surveys and report results of customer surveys.

Qualification

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SalesMarketingDigital MarketingSales ManagementProblem-SolvingLeadershipCommunicationBusiness ExperienceGlobal ExperienceProgram ManagementInfluencingOrganizationalAdaptabilityDesire to Learn

Required

Bachelor's degree in Business, Marketing, Communications or equivalent years of experience.

10+ years of progressive sales and/or marketing experience including direct response and digital.

5+ years of sales and/or marketing management experience.

Travel: 30%.

Preferred

MBA preferred.

10+ years of diversified business experience, global preferred.

Strong leadership skills, program management abilities and demonstrated success influencing a global team.

Solid organizational skills; Able to handle multiple tasks/projects simultaneously.

Strong problem-solving skills, ability to thrive in a fast-paced, challenging environment, strong desire to learn.

Company

Envista Holdings Corporation

Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives.

Founded in 2004

Brea, California, USA

10,001+ employees

http://www.envistaco.com/

H1B Sponsorship

Envista Holdings Corporation has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (2)

2022 (12)

2021 (14)

2020 (16)