Get It Recruit - Marketing · 2 days ago

Marketing Assistant

Grand Rapids, MI

Full-time

Remote

Mid Level

3+ years exp

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Human Resources Services

Insider Connection @Get It Recruit - Marketing

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Collaborate with cross-functional teams and external partners to implement integrated marketing campaigns across various channels.

Conduct market research and competitive analysis to inform marketing strategies and messaging.

Create compelling marketing content, including website copy, blog posts, case studies, whitepapers, infographics, videos, etc.

Manage external vendors and optimize digital marketing channels to drive traffic, conversions, and ROI.

Align marketing efforts with business goals, supporting lead generation, customer acquisition, and revenue growth.

Plan and execute promotional events, webinars, conferences, and trade shows.

Monitor and analyze key marketing metrics and KPIs to optimize marketing efforts.

Stay current on marketing trends, best practices, and emerging technologies.

Handle administrative tasks as needed.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B MarketingIT ServicesSoftware IndustriesMarketing CampaignsLead GenerationRevenue GrowthDigital MarketingSEOSEMSocial MediaEmail MarketingContent MarketingMarketing AutomationProject ManagementProblem SolvingInnovationCollaborationContinuous ImprovementEager to Learn CommunicationCustomer FocusResourcefulness

Required

Possess a bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Have three (3) to five (5) years of experience in B2B marketing, with a preference for experience in IT services, technology, or software industries.

Demonstrated success in developing and executing marketing campaigns that drive brand awareness, lead generation, and revenue growth.

Strong understanding of digital marketing principles and tactics, including SEO, SEM, social media, email marketing, content marketing, and marketing automation.

Creative thinker with problem-solving abilities, committed to innovation and continuous improvement.

Collaborative team player who is eager to learn and contribute.

Excellent written and verbal communication skills, with the ability to create clear, compelling, and persuasive marketing content for diverse audiences and channels.

Highly organized and detail-oriented, adept at managing multiple projects and priorities.

Customer-focused mindset, proactive, and resourceful in approach.