Get It Recruit - Marketing · 2 days ago

Marketing Analytics Specialist

Wilmington, DE

Full-time

Remote

Senior Level

5+ years exp

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Human Resources Services

Insider Connection @Get It Recruit - Marketing

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Data Analysis: Gather and analyze data from diverse sources including digital platforms, CRM systems, and market research to uncover actionable insights.

Reporting and Visualization: Develop and manage reporting dashboards and data visualization tools to track KPIs and monitor marketing metrics effectively.

Strategic Insights: Conduct in-depth analysis to identify trends, patterns, and correlations that inform strategic decision-making and enhance campaign effectiveness.

Campaign Optimization: Evaluate marketing campaigns, promotions, and initiatives to measure effectiveness and recommend optimizations for maximum ROI.

Audience Segmentation: Utilize customer data to identify target audiences, understand behaviors, and personalize marketing communications.

Market Intelligence: Stay ahead with market research and competitive analysis to uncover industry trends, opportunities, and potential challenges.

Stakeholder Engagement: Deliver clear reports, presentations, and actionable recommendations to stakeholders across the organization.

Qualification

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Marketing AnalyticsImproving Marketing PerformanceCommitmentProblem-Solving