33 applicants

Company

Original Job Post

The Walt Disney Company · 2 days ago

Sr Manager, Marketing Planning & Analytics

New York, NY

Full-time

Onsite

Senior Level

$156K/yr - $209K/yr

8+ years exp

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Responsibilities

Lead delivery of growth marketing performance narrative and strategic implications across business units to influence growth marketing investment strategy, including communicating thought leadership to senior executives

Develop and maintain the performance measurement strategy and relevant statistical and mathematical models as well as testing and learning agenda for performance marketing investments.

Lead bottoms-up budget aggregation, taking inputs from the central media channel teams and the regional marketing teams, to provide critical budget v. actual visibility for our Performance Marketing leadership.

Lead and inspire a hard-working team of analysts responsible for pulling together multiple sources of data to build reports that help analyze and power decisions for the organization-at-large through effective management and provide ongoing guidance, support, and mentorship to team members to enhance their skills and professional growth

Develop automated processes and scaled frameworks that will serve as the baseline to build out cases and value assessments

Find opportunities for automation in reporting and analysis processes and develop innovative solutions to improve efficiency and accuracy

Build and automate statistical models to generate critical insight, form strategy, and influence senior partners

Prepare executive reports and contribute to weekly status updates and cross-departmental presentations, and provide key inputs into weekly and monthly leadership updates.

Develop insights on relevant digital conversion behaviors, customer journey, and conversion trigger points.

Lead and establish channel-level tracking, monitoring, and reporting of marketing metrics (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team.

Establish and identify performance marketing goals; define measurable objectives and key results and critical metrics for the business and create tools and reports to ensure accurate and continued measurement

Gain familiarity across all financial planning models for the streaming service, including forecasts around content, technology, and paid marketing spend to provide a fulsome perspective on all levers of the business.

Act as the key point of contact within Growth Marketing for any questions regarding planning or financial analysis.

Develop business case calculations and statistical models to forecast the impact of growth marketing initiatives, including driving trade-off discussions.

Communicate and collaborate cross-functional to ensure transparency and alignment.

Lead proforma as well as post-mortem impact analysis of growth marketing strategies, including offer testing, acquisition mix changes, and other high impact initiatives that affect subscriber base growth.

Build strategic decision-making frameworks and develop scripts that help us automate and augment

Assist with ad-hoc analysis of customer centricity (identify customer characteristics and marketing platforms resulting in higher retention and up-sell opportunities).

Develop impactful, compelling presentation materials (decks, notes, write-ups, etc.) that effectively communicate financial projections, drivers, marketing performance, risks, and opportunities to leadership.

Serve as the day-to-day trusted measurement partner for brand and content marketing stakeholders.

Qualification

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Marketing analyticsInvestment bankingFinancial analysisGrowth marketing analyticsDirect-to-consumerModelingData analysisStatistical modelingSQLRPythonSASData visualizationTableauPower BILookerPowerPointKeynoteExcelExecutive communicationLeadershipTeam buildingCommunicationProblem solvingAnalytical thinkingTime managementAttention to detailConsultingSubscription Services