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Overview

Company

Original Job Post

PMX · 2 days ago

Specialist, Local Media Planning

New York, NY

Full-time

Onsite

Mid Level

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Artificial Intelligence (AI)Health Care

Growth Opportunities

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Responsibilities

Responsible for contributing to the development of and executing local planning for the assigned business

Evaluates capabilities and composition of a wide range of media vehicles to determine which most effectively reaches the target audience

Evaluates and assesses media performance to determine the extent to which the original media objectives and strategies were accomplished

Research, interpret and evaluate available marketing and research data to develop media objectives and local plans

Effectively communicate and present to top management and clients

Maintain accurate budget control and flow of media activity and update client on a timely/consistent basis

Approve media authorizations prepared by the team per approved plans/project requests

Accountable for accuracy and media intelligence

Supervise and motivate direct reports

May perform other duties and responsibilities that management may deem necessary from time to time

Advocate for multicultural & diversity inclusion throughout plans

Qualification

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Media PlanningData AnalysisBudget ManagementMulticultural AwarenessProblem-SolvingCommunicationPresentationSupervisionMotivation

Required

Bachelor's degree in Marketing, Advertising, Communications, or related field

2-4 years of experience in media planning

Strong understanding of media planning principles and concepts

Ability to analyze data and draw meaningful insights

Excellent communication and presentation skills

Experience in managing budgets and controlling media activities

Ability to supervise and motivate junior staff

Knowledge of multicultural and diversity inclusion in media planning

Company

PMX

PMX is a digital health company that delivers personalized physical examination through the democratization of medical imaging with AI to providers and patients all around the world.

Founded in 2020