42 applicants

Company

Original Job Post

Allbirds · 2 days ago

Sr. Manager, Brand Marketing

San Francisco, CA

Full-time

Hybrid

Senior Level

$142K/yr - $155K/yr

8+ years exp

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ApparelE-Commerce

Culture & Values

Insider Connection @Allbirds

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Lead the strategy and oversee the execution of integrated marketing programs to build brand awareness and product adoption globally.

Own seasonal storytelling and establish the narrative for product launches aligned with a creative approach.

Craft insights-driven creative briefs to inspire internal creative teams and partners.

Collaborate with internal and external partners to develop advertising, activations, and content.

Communicate clear sales goals and share insights with the organization.

Collaborate with various teams to develop omni-channel plans.

Develop a deep understanding of the target audience and evaluate marketing effectiveness.

Share marketing strategies, program results, and industry trends within the organization.

Manage production and media budgets in partnership with relevant teams.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Brand managementStrategicCampaign developmentBrand storytellingMarketing programsProduct insightsCultural trendsMerchandisingBriefs creationPartnership buildingData analysisScience balanceDynamic environment-learn approachProblem-solvingHard-workingLeadershipCollaborationCommunicationPresentationSelf-motivatedTeam playerCuriosityKnowledgeableGrowth mindset

Required

8+ years of brand management experience in the fashion, footwear or culture space.

Highly strategic, creatively minded and results oriented marketer with a proven track record in campaign development and brand storytelling.

Practical experience running a wide variety of marketing programs that have successfully scaled across channels; from seasonal shoots to brand campaigns.

Strong ability to translate product insights, cultural trends and merchandising details into unique narratives and super sharp briefs that inspire creatives.

Exceptional leadership and collaboration skills, and ability to build strong partnerships with cross-functional and agency partners that facilitate team success.

Ability to extract insights from multiple data sources, and make informed decisions that balance the art and science required to build a lasting brand.

Excellent communication and presentation skills.

Highly self-motivated, team player that thrives in a fast-paced, dynamic environment.

Relentlessly curious and knowledgeable about the consumer and their world.

Possess a growth mindset and will foster a test-and-learn approach.

Benefits

Health benefits include Medical, Dental, and Vision plans for employees and eligible dependents

Financial benefits such as company equity, 401(k) with employer matching contribution, Employee Stock Purchase Plan, company-paid life insurance, short-term and long-term disability, pre-tax savings programs, and medical travel expense reimbursement

Unlimited PTO for full-time corporate roles, sick and vacation time for other roles, plus parental leave, volunteering, medical & family care leave, bereavement, jury duty, and voting

Support benefits through Modern Health, Employee Assistance Program, and more

Other perks including company discount on most Allbirds products, discount mall through LifeBalance, reimbursement on eligible wellness expenses, and cellphone benefits for certain eligible roles