133 applicants

Company

Original Job Post

Stripe · 2 days ago

Lifecycle Marketing Manager

United States

Full-time

Remote

Senior Level

$136K/yr - $205K/yr

7+ years exp

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Comp. & Benefits

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Responsibilities

Drive ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue

Identify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization

Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale

Design iterative experimentation plans to continuously optimize and improve campaign effectiveness

Drive growth across key metrics (MQLs, SQOs, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence

Analyze trends, develop actionable insights, and socialize relevant learnings across the organization

Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email marketingCRMB2B marketingGrowth marketingTechnical email knowledgeArticulating requirementsExperimentation roadmapsUser-first sensibilityProblem-solvingSelf-starterCollaborationCommunicationMarketoSalesforceSalesloftDemand GenerationSales ConceptsSales ProcessesSales Metrics

Required

7+ years of work experience

5+ years of email marketing/CRM experience, preferably in lifecycle CRM

2+ years of B2B marketing experience

Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality)

Technical email knowledge (understanding of webhooks, APIs, liquid logic, ETLs)

Experience articulating requirements to Product, Engineering, and Data Science to facilitate technical workstreams

Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight

Advanced analytical skills; ability to analyze trends and decipher actionable insights from data

Experience driving experimentation roadmaps to continuously optimize and improve campaigns

User-first sensibility

Excellent written and verbal communication skills

Demonstrated ability to collaborate cross-functionally across technical and non-technical teams

Preferred

10+ years of work experience

8+ years of email marketing/CRM experience

5+ years of B2B marketing experience

Experience with Marketo, Salesforce, and/or Salesloft

Experience driving demand for sales teams; experience in sales concepts, processes, and metrics

Benefits

Equity

Company bonus or sales commissions/bonuses

401(k) plan

Medical, dental, and vision benefits

Wellness stipends

Company

Stripe

Glassdoor

3.6

Stripe is an API technology company that provides online payment processing and commerce solutions for Internet businesses.

Founded in 2010

South San Francisco, California, USA

1,001-5,000 employees

https://www.stripe.com

H1B Sponsorship

Stripe has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (109)

2022 (300)

2021 (348)

2020 (121)