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Company

Original Job Post

USAA · 2 days ago

Marketing Manager Lead - Direct Mail

Colorado Springs, CO

Full-time

Hybrid

Senior Level

$109K/yr - $209K/yr

8+ years exp

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Responsibilities

Implements strategies and tactics to support the acquisition, development, and retention of business and/or effectively manages agency to ensure alignment with goals and priorities over multiple products/strategies.

Applies expert knowledge of marketing principles to complex, and often unique work assignments.

Leads and motivates cross-functional team members in the development and implementation of key initiatives.

Serves as the primary resource for cross-functional team members on escalated issues of a unique nature.

Leads the process management role through the creation, monitoring, and execution of new processes, in addition to enhancing current processes.

Assigns the appropriate level of resources for marketing programs based on key business goals and/or is responsible for leading the development and overall project management oversight of multiple marketing campaigns and go-to-market plans.

Leads the facilitation and maintenance of data in internal systems and/or campaign planning tools and/or applies mathematical and statistical concepts to effectively gather and interpret data.

Directs analyses, root cause identification, and development and recommendation of key work product.

Creates and uses a product and service strategy to leverage placement (distribution) principles and strategies to maximize business growth and/or makes appropriate recommendations based on the evaluation of prospect/customer needs and receptivity.

Effectively follows the marketing process to coordinate and align peers, enterprise partners, and senior management.

Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Qualification

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Microsoft OfficeIndustry Data SourcesLeadershipDirect Mail CampaignsVendor Management/B TestingCustomer SegmentationBudget EvaluationProduction ManagementStakeholder Relationship ManagementCreative DevelopmentAudience GrowthMilitary Experience

Required

Bachelor’s Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.

8 or more years of relevant business support and / or general analysis experience.

Demonstrated leadership experience.

Subject-matter-expert knowledge of Microsoft Office Tools to include Word, Excel and Access.

Subject-matter-expert knowledge of relevant industry data sources.

Preferred

Expertise in developing and executing direct mail campaigns, with comprehensive knowledge of the entire direct mail process, including printing, processing, postage requirements, vendor management, and industry best practices.

Experience with evaluating and testing direct mail components, including content, format, lists, offers, segmentation, as well as A/B testing.

Ability to leverage customer data and segmentation to personalize messages and enhance relevance.

Ability to oversee Agency of Record for budget evaluation, production management, and campaign implementation, while fostering strong relationships with stakeholders to ensure alignment and efficiency.

Capability to collaborate with team members and cross-functional teams to guarantee the effective execution of campaigns, encompassing creative development, audience growth, and analytics.

US military experience through military service or a military spouse/domestic partner