110 applicants

Company

Original Job Post

CROSSMARK · 2 days ago

Manager Analytics & Insights

USA

Full-time

Onsite

Senior Level

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Brand Marketing

Insider Connection @CROSSMARK

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Responsibilities

Develop recommendations and methodologies to help clients capture the most critical, actionable data to achieve their business objectives.

Leverage disparate data sources to analyze shopper behavior and preferences in order to help clients improve their brand strategies.

Benchmark and track success metrics both to show return on investment as well as to provide a feedback loop for agency and client teams.

Plan and manage project work to ensure team meets assigned deliverables.

Provide analyses, presentations, insights and recommendations, while always offering an informed point of view.

Lead project-based analytics, including but not limited to, price, promotion, placement, and product strategy.

Support the skill and career growth of members of the team and focusing on skills development.

Provide strategic leadership on all analytics projects, act as the senior expert on analytics issues.

Support relationship management needs across key clients.

Manage client portfolios through proactive analysis and recommendations.

Exhibit a high level of expertise in driving data strategy across multiple touch points.

Develop best in class tools and capabilities to drive productivity and Brand growth.

Collaborate with sales, marketing, business development, and shopper marketing, on strategic solutions support.

Work closely with Client Services to ensure alignment on strategic vision.

Cultivate high performance culture to enhance business knowledge, analytical skills and tool usage.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

CPG experienceSyndicated dataHousehold panel dataGeo-demographic dataPlan-o-gram analysesConsumer/shopper researchData access toolsPC applicationsBusiness project managementComplex data interpretationStatistical analysisReport buildingConsumer trends analysisBusiness analysisStrategic thinkingRelationship buildingStrategic alignmentProblem-solvingLeadershipAnalyticalCommunicationTime managementChange managementFinancial acumenPlanningOrganizingProject managementRisk managementTeam management

Required

Experience in CPG highly preferred.

Working knowledge of syndicated data, household panel data, Geo-Demographic data, plan-o-gram analyses and consumer / shopper research.

Proficient in data access tools and PC based applications.

Results, strategy and vision orientation, strong leadership and analytical, oral and written communication, resources and team management, consumer trends and business analyses, change management, analytical, financial acumen, planning and organizing, and project and risk management.

Demonstrated business project management, time management, and communication skills necessary to execute the responsibilities and deliver against client expectations.

Ability to understand, interpret and communicate complex data.

Ability utilizing advanced statistical analysis techniques and the ability to build reports and presentations using insights derived from analytics

Ability to clearly and precisely communicate orally and in writing to individuals and groups.

Ability to communicate precise consumer and business solutions to customers and team leaders/members.

Ability to understand and react to most recent consumer trends and purchasing behavior.

Ability to adapt and support the organization through times of change.

Ability to assess business views strategically.

Ability to build strong sustainable business relationships at various levels throughout organization and with customers.

Ability to connect strategies and objectives to develop aligned plans.