165 applicants

Company

Original Job Post

Hunters · 2 days ago

Senior Product Marketing Manager

Boston, MA

Full-time

Onsite

Senior Level

5+ years exp

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Cyber SecurityInformation Technology

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Responsibilities

Product Messaging and Positioning:

• Develop clear and compelling product messaging that differentiates Hunters' products in the market, addressing the specific pain points and needs of our target customers.

• Create consistent positioning narratives across all product lines and update as market demands and competitive landscapes evolve.

Sales Enablement and Support:

• Equip the sales team with necessary tools, including datasheets, competitive battle cards, case studies, white papers, and detailed product demos, ensuring they are prepared to address customer needs and overcome competitive challenges.

• Conduct regular training sessions for sales and customer-facing teams to keep them updated on product features and market trends.

Content Creation and Management:

• Directly lead the strategy and creation of high-quality content such as blog posts, articles, newsletters, press releases, white papers, and engaging video content that articulate the benefits of our products and enhance brand visibility.

• Take a hands-on approach in producing compelling and technically accurate content for Hunters' marketing campaigns and website, ensuring consistency across all digital platforms and aligning with marketing objectives.

• Ensure that all messaging is value-driven and crafted to engage prospects effectively, emphasizing the benefits and solutions provided by our products rather than solely focusing on technical features.

Market and Competitive Analysis:

• Continuously monitor and analyze market trends and the competitive landscape to inform product strategy and marketing campaigns.

• Develop a deep understanding of competitor products and strategies, providing insights to guide the roadmap and marketing tactics.

Product Launches and Campaigns:

• Plan and execute the launch of new products and manage the cross-functional implementation of the marketing plan.

• Collaborate with the marketing team to design and implement innovative marketing campaigns, driving demand and customer engagement.

Collaboration with Product Management and Engineering:

• Work closely with the Product Management and Engineering teams to gain in-depth knowledge of Hunters’ products and upcoming features. This collaboration ensures that all marketing content is accurate, up-to-date, and technically comprehensive.

• Leverage insights from product experts to develop thought leadership materials that position Hunters as a leader in cybersecurity innovation. These materials will include detailed case studies, insightful white papers, and compelling blog posts that highlight our technological advancements and expertise.

• Coordinate with technical teams to ensure that content reflects current product capabilities and future developments, helping to educate the market and set industry trends.

Demonstration and Visual Content Development:

• Create and refine product demonstrations and video content that clearly convey the value and functionality of Hunters’ products to potential clients and partners.

• Collaborate with technical teams to ensure demos and videos are accurate an

Qualification

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Product MarketingCybersecurity Industry KnowledgeMarketing Strategy DevelopmentProduct Launch ExecutionMarket Trend AnalysisData-Driven Decision MakingProblem-SolvingCommunicationOrganizationProactivity

Required

Bachelor’s degree in Marketing, Business, Computer Science, or related field; Master’s degree preferred.

Minimum of 5 years of experience in product marketing within the cybersecurity industry, with a thorough understanding of technical concepts and market dynamics.

Proven track record of developing effective marketing strategies and executing product launches successfully.

Strong written and verbal communication skills, with the ability to convey complex information in a clear and engaging manner.

Analytical mindset with a strong ability to assess market trends, draw conclusions, and make data-driven decisions.

Highly organized and proactive, capable of managing multiple projects simultaneously in a fast-paced environment.