Checkmarx · 1 day ago

Senior Regional and Partner Marketing Manager

United States

Full-time

Remote

Senior Level

2+ years exp

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Responsibilities

Collaborate with Americas Sales, Marketing, and Channel teams to gather territory requirements and develop marketing campaign plans to support regional pipeline, goals, and objectives.

Translate go-to-market strategies and identify opportunities into actionable and measurable marketing campaigns and programs, including Account-Based Marketing (ABM) tactics.

Oversee the Partner Marketing MDF Program in alignment with the partner program.

Focus on various marketing tactics, including ABM initiatives, partner marketing, events, social media, email marketing, webinars, lead tracking, reporting, and continuous optimization.

Measure project success against goals, ensuring completion on time and within budget. Report on opportunity pipeline and relevant metrics, Key Performance Indicators (KPIs), Return on Investment (ROI), and overall insights.

Communicate with the sales team to secure buy-in, understanding, and participation in marketing campaigns and programs.

Provide support for global events when necessary.

Research, select, negotiate, and manage vendors and services as required.

Qualification

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B2B campaign creationPartner marketingIntegrated campaigns/programsABM tacticsSecurity software marketingSalesforceHubspotCRM/automation tools proficiencyData analysisIndustry tradeshows/events experienceProblem-solvingHard-workingHigh energyMotivatedSelf-starter strategicAnalytical communicationWillingness to travelSpanish/Portuguese Proficiency

Required

2-4 years of experience in B2B campaign creation, with a focus on corporate or field-level marketing. This should include 1-2 years of experience in a Partner Marketing role.

Experience in marketing security software a plus

Proven track record of successfully developing integrated campaigns/programs, including ABM tactics, from inception to completion.

Ability to work independently in a fast-paced environment; must be high energy, motivated and a self-starter

Strong strategic and analytical skills, with the ability to leverage data for insights and successful communication.

High proficiency in Salesforce, Hubspot, and/or other CRM/automation tools.

Excellent written and oral communication skills.

Willingness to travel up to 25% for industry tradeshows, events, and regional meetings as needed.