60 applicants

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Company

Original Job Post

Ford Motor Company · 3 days ago

Performance Marketing Associate - Search

United States

Full-time

Remote

Senior Level

5+ years exp

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AutomotiveAutonomous Vehicles

Insider Connection @Ford Motor Company

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Develop, implement, measure, and optimize SEO and SEM initiatives aligned with business goals

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics and PPC initiatives and campaigns

Optimize copy and landing pages for paid search engine marketing campaigns

Perform ongoing paid keyword discovery, expansion, and optimization

Research and analyze competitor advertising links

Track and report critical search metrics

Make SEM budget recommendations and ensure monthly budget pacing is on point

Proactively work with web production, digital marketing team, and web content teams to implement on-page optimizations

Identify information sources, gather, and interpret data, and present your findings to executive leadership and business teams

Proactively develop insights with clear recommendations using both qualitative and quantitative methods

Strong analytical skills and attention to detail, with a demonstrated ability to analyze complex data sets and develop insights and recommendations in a clear and concise manner

Define metrics, build dashboards, and understand audience cohorts and user behavior through end-to-end funnel analysis

Collaborate cross-functionally to identify the best paid media opportunities to drive business objectives; identify marketing funnel opportunities resulting in improved awareness and conversion

Monitor the overall health of paid media campaigns and understand root causes of changes in metrics

Qualification

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SEMSEOGoogle AdsBing AdsSearch Ads 360Adobe Media OptimizerKenshooMarinSEO ToolsKeyword ResearchAnalytics ToolsData VisualizationDMP ManagementBacklog ManagementOn-Page SEOSearch Engine Ranking Factors/B ExperimentsMultivariate Experiments

Required

5-8 years of hands-on SEM and SEO experience at a globally recognized brand or agency with a focus on analytics

Advanced understanding of SEM using Google Ads, Bing Ads or other paid search engines and bid management platforms (e.g. Search Ads 360, Adobe Media Optimizer, Kenshoo, Marin or similar)

Bachelor's Degree or equivalent experience.

Preferred

Proficiency with SEO tools (Google Search Console, Screaming Frog), keyword research tools (e.g. Moz, SEMRush), analytics tools (Google Analytics, Adobe Analytics) and data visualization tools (e.g., Adobe, Tableau, Google Data Studio, etc.)

Experience with DMP management, including 1st party, 2nd party and 3rd party data

Experience with backlog management tools (e.g. WorkFront, Jira, Wrike)

Technical understanding of on-page SEO and search engine ranking factors

Familiarity with A/B and multivariate experiments