Academic Partnerships · 2 days ago

Sr. Product Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

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Comp. & Benefits

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Responsibilities

Become an in-house expert in the assigned partners’ products/programs, brand positioning, and target audiences.

Leverage market research and student insights to identify growth opportunities and/or improve partner/program features and value props.

Provide project oversight of voice of the customer research, collaborating with Marketing Research & Insights Team.

Create, maintain, and execute marketing calendar, plan, campaigns, and assets.

Actively monitor partners’/programs’ lead, application, and enrollment performance. Regularly report on these metrics to key internal & external stakeholders.

Develop key messages for marketing campaigns based on partner’s brand standards, market positioning, and target audiences.

Create and submit creative briefs to support development of marketing assets and manage all regulatory approvals to ensure university and governmental compliance.

Review marketing assets on a regular cadence to ensure accuracy and alignment to partner’s brand standards and company’s best practices.

Collaborate with media, SEO, marketing automation, and field marketing to monitor key metrics and ensure lead volume, lead quality, and conversion rates achieve acquisition and retention goals.

Conduct performance analyses. Use data-driven, critical, and innovative thinking to plan and execute optimizations based on performance data.

Execute on new partner/program launches, working towards near flawless execution for on-time delivery in market.

Develop and deliver partner-facing communications and presentations.

Work closely with all cross-functional teams to continuously improve the online experience throughout the entire student journey.

Develop and sustain strong internal and external relationships for assigned partners and projects.

On fee-for-service engagements, help manage the marketing-related budget and deliver on contractual commitments throughout the statement of work.

Other duties, as assigned.

Qualification

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Brand ManagementPortfolio ManagementProduct ManagementAgency MarketingMarketing StrategyCampaign ManagementProject ManagementDigital MarketingPaid MediaGoogle AnalyticsWeb AnalyticsMicrosoft OfficeSalesforce CRMTableauProblem-SolvingOrganizational SkillsCommunication SkillsRelationship BuildingAttention to DetailPresentation SkillsCollaborationAccount Management