Ford Motor Company · 3 days ago

Performance Marketing Associate - Conversion Optimization

United States

Full-time

Remote

Senior Level

5+ years exp

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AutomotiveAutonomous Vehicles

Insider Connection @Ford Motor Company

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Responsibilities

Develop and implement data-driven conversion rate optimization strategies to optimize website and marketing channels to drive conversion rates

Use qualitative and quantitative sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion

Establish web analytics framework to monitor the health of KPIs and key conversion points in the web journey and marketing funnel

Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages

Understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization

Define and maintain overall optimization program (web experience, landing pages, forms and calls-to-actions)

Use an iterative approach to optimization, formulating new experiment ideas and hypotheses, while implementing winning results

Support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization)

Collaborate with cross-functional teams to ensure that optimization efforts align with the company’s overall marketing goals

Generate reports and present findings to stakeholders, highlighting key performance indicators and opportunities for optimization

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital Marketing OptimizationAnalytical SkillsPerformance MarketingDigital Advertising PlatformsWeb Analytics ToolsSQLExcelData Visualization ToolsUI/UX Best PracticesStatistical Methods/B TestingProbabilityRegression

Required

5-8 years of digital marketing optimization experience at a globally recognized brand or agency with a focus on analytics

Bachelor's Degree or equivalent experience.

Preferred

Detailed knowledge of performance marketing, digital advertising platforms, and web analytics tools

Preferred proficiency in SQL, Excel, and data visualization tools (e.g., Adobe, Tableau, Google Data Studio, etc.)

Understanding best practices for UI and UX for websites

Familiar with common statistical methods and applications (A/B testing, probability, regression)

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!