Treasury Wine Estates · 3 days ago

Field Marketing Manager

United States

Full-time

Remote

Mid Level

$107K/yr - $134K/yr

3+ years exp

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Food and BeverageSupply Chain Management

Insider Connection @Treasury Wine Estates

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Work with the Brand, Insights, and Promotions teams to ensure national programs have local support.

Assist in annual Brand Marketing Planning and Regional Planning and Execution.

Own marketing communication for Bold brands to/from regional TWE, retailer, on-premise, and distributor teams.

Represent TWE and TWE Bold brands in sales, distributor, retailer, and on-premise meetings.

Qualification

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Program & Sales Tools DevelopmentBusiness AcumenTrade MarketingShopper MarketingBrand MarketingSalesStrategic ThinkerLeadershipCommunication SkillsCommercial AcumenEfficientInfluentialConstant improvement mindset

Required

Bachelor's degree required, MBA and wine certifications (WSET) preferred.

Strategic Thinker – ability to understand big picture and action it; develop programming & creatively drive market execution.

Leadership – Is a leader within TWE and to external stakeholders for regional business and key accounts.

Ability to proactively drive projects and a sense of urgency with Sales, brand teams and other cross-functional stakeholders.

Communication Skills – Must have exceptional written and verbal communication skills, as well as the ability to develop and deliver impactful presentations for sales teams, distributor teams, customers and other stakeholder groups.

Commercial Acumen – Demonstrates knowledge of how to sell and market brands within the alcoholic beverage category (preferably wine, but not required) and have prior experience in Trade or Shopper Marketing, Brand Marketing and/or Sales.

Business Acumen / Analytical skills - Understands business implications of decisions; displays orientation to profitability; aligns work with strategic goals. Able to analyze program effectiveness and manage budgets.

Program & Sales Tools Development – Able to develop programs and materials to meet TWE sales and stakeholder needs.

Efficient – must have the ability to prioritize a high volume of projects in a fast-paced environment.

Influential – ability to influence without authority across multiple stakeholder groups.

Constant improvement mindset and creativity: a bias toward innovation, opportunities to evolve and get better.

Ability to adapt to change and flex as the business needs evolve.