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Ford Motor Company · 2 days ago
Motorsports Marketing Specialist
United States
Full-time
Remote
Mid, Senior Level
5+ years exp
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Responsibilities
Help Ford to build the world’s best portfolio of driving experiences, enhancing the ownership experience for our customers and creating new fans of the brand through world-class experiences
Assist to develop and implement a global strategy to grow and increase the availability of driving experiences. Including, but not limited to – track experiences, off-road experiences, simulation, adventure & “destination” driving
Assist Ford Performance to implement a consistent customer and brand experience across our portfolio of driving experiences, including cross-promotional and monetization opportunities
Perform fundamentally event marketing and communications tasks that contribute to program successes
Work cross-functionally with Engineering/Comms/Global Markets/Licensing/Dealer Relations/Design/Retail Marketing/Product Marketing/etc. to assist with multi-faceted programs
Compile and analyze date to accurately assist with reporting impact and outcomes on marketing programs and initiatives
Track competitive activity to keep abreast of motorsport trends and practices
Assist team with writing, maintaining and updating necessary department and program-specific documents and communications (i.e. program brochures, website maintenance, owner information, owner information, etc.)
Support team with monitoring relationships with new & existing partners supporting the driving experiences portfolio and growth strategy, and act as directed
Assist with preparation of department presentations and leadership communications
Assist with budget reconciliations and annual budget tracking
Support with vehicle coordination and shipment to Ford Performance events
Ability to work independently on projects, moving them forward while meeting internal deadlines
Qualification
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Required
Bachelor’s Degree in Business, Marketing or related field of study
Minimum of 3 years of experience in Customer Experience and/or Marketing
5+ years experience in the Motorsports industry
Preferred
Proven experience in motorsports, professional sports or lifestyle events
Strong presentation skills
Ability to coordinate projects across multiple teams and event formats
Highly motivated self-starter with excellent communication skills and a flexible approach to working hours
Strong problem solving and analytical skills
Excellent communication and relationship skills, putting the customer first
Ability to work in a fast-paced environment with evolving products
Strong work ethic and ability to adapt to requested schedules as needed
Experience developing customer-centric strategies to generate revenue
Passion for our products and their capabilities
Benefits
Moderate domestic and international travel
Weekend and evening hours
Willingness to relocate if required
Company
Ford Motor Company
We don't just make history -- we make the future.
10,001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$13.23BKey Investors
US Department of EnergySoros Fund Management
2023-08-17Post Ipo Debt· $4B
2023-06-26Debt Financing· $9.2B
2022-06-30Post Ipo Equity· $27M
Leadership Team
Soraya Kim
CTO Chief of Staff
Efrat Barit
COO
Recent News
2024-06-03
2024-05-28
2024-05-26
Company data provided by crunchbase
