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Lantheus · 2 days ago
Senior Director, Brand Marketing
Bedford, MA
Full-time
Hybrid
Senior Level
12+ years exp
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Responsibilities
Leads development and execution of strategic and annual business plan for the brand to exceed targeted business objectives, driving best-in-class marketing practices within HCP and DTP channels.
In partnership with Market Research, conduct market analyses to create, implement and update strategic plans and performance objectives as appropriate; anticipate market trends; and ensure execution of plans to achieve maximum revenue, growth, and profitability.
Identify effective messages to communicate brand’s core value story, optimizing delivery to customers and targets through traditional and innovative channels.
Own the omnichannel marketing strategy with a deep understanding of the brand strategy and tactical priorities, internal and external customer needs, and the competitive landscape.
Work closely with cross-functional partners and Head of Marketing to create and maintain measurement plans and end-to-end KPIs.
Partner with Field Sales and Salesforce Effectiveness to ensure brand strategy and tactics are executed and pulled through via regional and national sales meetings; contribute to training content to support brand growth.
Develop HCP and DTP assets/tactics and manage/oversee HCP and DTP promotional budget.
Leads team of 2 direct reports.
Qualification
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Required
BS Degree in Business or Marketing; MBA preferred
12+ years in positions of escalating scope and responsibility within healthcare organizations or the equivalent; 7+ years leading a marketing team
Extensive commercial experience with a solid record of achievement in either therapeutics or diagnostics
Proven ability to think strategically, as well as execute and implement
Strong analytical capabilities to take complex ideas, identify needs and quickly translate them into action
Comprehensive understanding of the pharmaceutical, diagnostic, and or medical device industry and hospital systems (e.g., GPOs, Medical Directors, P&T Committees, referral patterns, etc.), as well as state, local, industry, company and customer compliance regulations and policy
Wide range of pharmaceutical/diagnostic/medical device commercial experience/knowledge inclusive of marketing and/or sales, commercial operations and training
Strong communicator with exceptional presentation skills required (oral and written)
Tactful and diplomatic professional with unquestionable integrity and personal values
Preferred
Experience in Oncology, specifically prostate cancer
Radiopharmaceutical experience is ideal, but not essential
Clinical, scientific, and/or technical discipline knowledge (e.g., radiopharmaceuticals, nuclear medicine and/or urology-related disease states, treatment paradigms, and future trends)
Routine overnight travel based on business need and some weekend work may be required
Valid driver’s license
Company
Lantheus
About us With more than 65 years of experience in delivering life-changing science, Lantheus is committed to improving patient outcomes through diagnostics, radiotherapeutics and artificial intelligence solutions that enable clinicians to Find, Fight and Follow disease.
501-1,000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2015-06-18IPO· nasdaq:LNTH
Leadership Team
Paul Blanchfield
Chief Operating Officer
Recent News
2024-05-21
2024-05-21
Company data provided by crunchbase
