84 applicants
Veritone · 1 day ago
Marketing Campaign Manager
United States
Full-time
Hybrid
Senior Level
5+ years exp
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Responsibilities
Develop and execute marketing campaigns aligned with company objectives and target audience through direct sales.
Own campaign management process from start to finish including creation of campaign brief, targeted personas, email/web/social media copy and promotion plans, and sharing of campaign effectiveness and metrics.
Report on the success of demand generation campaigns, using metrics such as MQLs, meetings set, pipeline, and revenue.
Collaborate with cross-functional teams to develop integrated marketing campaigns for lead generation, reporting, and campaign management to drive revenue growth.
Develop global and regional field marketing programs to create pipeline including ABM, webinars, trade shows, high-touch field events, social amplification and digital aircover.
Deploy various marketing tactics surrounding the events to drive field awareness and generate demand - calling campaigns, email sequences, webinars, social, digital marketing aircover.
Involve partners in the pipeline generation campaigns and plan for joint partner marketing activities.
Keep consistent communications with AEs, SEs and SDRs for lead hand-off as well as feedback loop about programs.
Manage vendors to ensure the events and campaigns happen on time, within budget.
Identify target audience segments and tailor messaging to resonate with each segment.
Monitor and optimize campaign performance based on KPIs and campaign goals.
Allocate campaign budgets effectively and track campaign spend and share key trends and analysis with sales leadership.
Create presentations and reports that analyze campaign data and provide insights to drive continuous improvement.
Work closely with external partners, such as advertising agencies, associations, and third-party partners, to execute campaigns when applicable.
Drive demand through integrated marketing efforts, creating and executing programs that initiate interactions with buyers to inform and influence their buying decisions.
Qualification
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Required
5+ years proven experience as a campaign manager or a similar role targeting Media & Entertainment customers
Strong understanding of marketing principles and campaign management
Exceptional communication and presentation skills.
Analytical mindset with the ability to interpret data and draw insights.
Proficiency in marketing software and analytics tools - Pardot preferred
Experience managing and optimizing digital marketing campaigns.
Ability to work effectively in a fast-paced, deadline-driven environment.
Strong attention to detail and organizational skills.
Ability to multitask and prioritize projects effectively.
Flexible and adaptable with the ability to handle changing priorities.
Experience with JIRA for project management, Pardot and Salesforce for CRM, Demandbase for ABM
Preferred
Has experience marketing to national/international sports teams and organizations, movie studios, broadcasters, production companies, radio stations, advertising agencies, etc
Ability and initiative to drive to achieve desired objectives and show ROI and results of campaign effectiveness
Understands software B2B buyer’s journey and can identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
Strong data and analytical orientation with ability to leverage data to drive campaigns to targeted personas
Proven experience working on Marketing Programs or Demand Creation teams executing programs to drive revenue
Understands how to use integrated delivery mechanisms, processes and technologies in an overall demand creation approach
Strong relationship builder with Marketing and Sales functions
Planning/project management, detail oriented, and can execute on a number of tasks simultaneously
Benefits
401K matching
Flexible (Paid) Time Off
Medical, dental, vision benefits
Mental health awareness and support
Company
Veritone
Veritone has created a future-proof AI platform that comprehends and transforms multiple forms of data to create actionable intelligence.
501-1,000 employees
H1B Sponsorship
Veritone has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (1)
2022 (2)
2021 (4)
2020 (3)
Funding
Current Stage
Public CompanyTotal Funding
$392.77MKey Investors
US Department of EnergyAcacia Research
2023-05-10Grant· $3.9M
2021-11-17Post Ipo Debt· $201.25M
2020-12-03Post Ipo Equity· $63.83M
Leadership Team
John Ganley
Executive Vice President, Senior Advisor to the CEO
Ryan Steelberg
Chief Executive Officer and President
Recent News
2024-05-24
Yahoo Finance
2024-05-20
Business Wire
2024-05-20
Company data provided by crunchbase
