73 applicants

Company

Original Job Post

Winston Flowers · 3 days ago

Vice President of Marketing

Boston, MA

Full-time

Hybrid

Executive

10+ years exp

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E-CommerceFood and Beverage

Hiring Manager

Joe Feng

Insider Connection @Winston Flowers

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Branding online and offline

Expanded brand from one geography to another

Develop and manage comprehensive marketing strategy and planning, aligned with Winston Flowers’ objectives

Define and articulate Winston Flowers brand identity, value proposition, and messaging framework, ensuring consistency across all marketing channels and touchpoints

Create and analyze key performance metrics and KPIs to track the effectiveness of digital marketing efforts and make data-driven decisions to optimize performance and ROI

Establish deep knowledge of industry trends, emerging technologies, and competitive developments to identify potential opportunities

Collaborate with internal teams, including Operations, Sales, and Finance, to align marketing efforts with overall business goals

Identify and cultivate strategic partnerships and alliances to extend our reach, enhance our offerings, and drive customer acquisition and retention

Lead the marketing team in creating and executing integrated marketing campaigns across multiple channels, including digital, social media, email, and traditional media

Develop and manage marketing budget across all marketing channels to meet brand engagement objectives and drive commercial performance

Develop, coach and create successful teams and talent that foster a productive, inspirational and creative environment for the entire department

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital marketing strategyCustomer demandRevenue growthLuxury designRetail industryHospitality industrySalesforceMarketing analyticsDetermining strategyMarketing programsRally diverse stakeholdersCommon visionLink numbersResultsInnovativeVisionaryStrategic thinker team player communicationInterpersonal skillsPlanning skillsOrganizational skillsSense of priorityAttention to details problem-solving skillsQuantitative skillsAnalytical skillsFloricultureHorticultureCreativity

Required

10+ years of experience in digital marketing strategy with a proven track record in driving customer demand and revenue growth, ideally in luxury design, retail or hospitality industry

Bachelor's degree is required

Profound Expertise in Salesforce and use of marketing analytics in determining strategy and marketing programs

Innovative and visionary; can rally diverse stakeholders around a common vision

Strategic thinker and excellent team player

Excellent communication and interpersonal skills; able to communicate across the organization

Planning and organizational skills with a sense of priority and attention to details

Strong problem-solving skills

Quantitative and analytical skills with the ability to link numbers to recommendations and results