74 applicants
Dairy Farmers of America · 2 days ago
Marketing Manager
Kansas City, KS
Full-time
Onsite
Senior Level
$80K/yr - $115K/yr
7+ years exp
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Responsibilities
Lead the execution of DFA marketing and media programs, partnering with social media and PR teams.
Drive objective-focused marketing plans across various channels, considering scalability, key markets, and budgets.
Prioritize understanding of the DFA brand and Cooperative's goals to align brand and marketing initiatives effectively.
Manage relationships with farmer-owners, business units, and partners.
Distill insights from reporting and analysis to impact future campaigns and strategies.
Provide thought leadership by defining problems, offering solutions, and identifying growth opportunities.
Inspire agency partners and internal creative teams to develop solutions grounded in insights.
Manage external agency relationships and partnerships, including strategic outputs and timelines.
Collaborate with the sales team in brand building opportunities.
Monitor consumer, market, and industry trends to anticipate opportunities and respond with appropriate strategies.
Present ideas and deliverables to internal and external teams, including senior leaders.
Build and manage the marketing budget to maximize spend and deliver results.
Communicate marketing activities cross-functionally to ensure awareness, integration, and support for programs and initiatives.
Qualification
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Required
Bachelor's degree in marketing, business, advertising or another related field
7+ years in marketing or advertising role
Experience developing marketing plans, campaigns and applying understanding to metrics
Able to develop marketing strategy and activation plans
Strong analytical, decision-making, influence, presentation and communication skills
Able to build relationships and interface with all levels of individuals internal and external to the organization
Able to make tough, informed decisions quickly to keep performance on track
Excellent organizational and project management skills with ability to manage multiple priorities simultaneously
Able to lead through personal integrity and diversity of thought
Action-oriented with the ability to think and react quickly to changing circumstances
Proficiency in Microsoft Office (Excel, Word, and PowerPoint) applications and database experience
Must be able to read, write and speak English
Preferred
Understanding of media buying, social platforms and how to use campaign results and actionable learnings
Company
Dairy Farmers of America
Dairy Farmers of America is a milk marketing cooperative owned and served by farmers across the nation.
10,001+ employees
Funding
Current Stage
Late StageTotal Funding
$45MKey Investors
U.S. Department of Agriculture
2022-09-20Grant· $45M
Leadership Team
Dennis Rodenbaugh
Chief Executive Officer
Daniel Jones
Division Chief Financial Officer
Recent News
Business Journals
2024-05-07
Business Journals
2023-04-10
Company data provided by crunchbase
