Farm Bureau Insurance of Michigan · 2 days ago

Social Media Strategist

Lansing, MI

Full-time

Onsite

Mid Level

$63K/yr - $63K/yr

3+ years exp

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Insider Connection @Farm Bureau Insurance of Michigan

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Create, manage, and grow business presence across social media channels, including blogs, Twitter, Facebook, YouTube, and Instagram.

Develop and execute a social media strategy to promote the Michigan Farm Bureau brand, products, events, and partnerships.

Perform day-to-day social media tasks, including posting content, responding to comments, and maintaining social network infrastructures.

Collaborate with centers and divisions to develop marketing and communications plans related to the agricultural industry.

Monitor social media posts by other agricultural stakeholders and share content on MFB's social media platforms.

Monitor social media analytics to identify user trends and adapt MFB's social media presence.

Develop standard operating procedures for county Farm Bureau social media efforts.

Work with the design team to create seasonal campaigns focused on agricultural education.

Utilize media kit content to promote important issues through social media channels.

Qualification

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Digital MarketingMarketing OperationsNews EditingVideo ProductionPhoto EditingDigital DesignWeb DesignStreaming MediaPublic RelationsProblem-SolvingCommunication