Bounteous · 2 days ago
Senior Manager of Conversion Rate Optimization (CRO)
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Brand MarketingConsulting
Insider Connection @Bounteous
Responsibilities
Lead CRO strategy from ideation to execution aimed at increasing the business core KPIs across channels and campaigns
Lead client presentations showcasing key insights, actionable recommendations and impact of optimization strategies on business goals
Oversee the configuration, administration and operation of Adobe Target to support multi-channel tests
A proven track record of leading and conducting A/B and multivariate testing and personalization strategy, and the ability to define strategies based on client business objectives
Assess and audit the current state of testing & personalization programs
Prepare project and test plans that list tasks, milestones, timelines, deliverables, dependencies and owners
Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan
Accelerate implementation and achieve ROI on the Adobe Target investment
Provide consulting and roadmap for website optimization and customized experience strategies to clients
Partner with developers to configure personalization elements in Adobe Target
Partner with UX/UI teams to take finalize content for personalization or testing
Qualification
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Required
Bachelor's degree in Marketing, Analytics, Computer Science or a related field required
3+ years of experience working with Adobe Target and Adobe Analytics
Solid understanding of CRO, digital marketing & data analysis
Basic understanding of HTML, CSS & JavaScript
Passion for the digital domain and use of technology to solve business problems
Ability to learn new technologies at high level to identify use opportunities
Be self-motivated, responsive, professional, and dedicated to customer success
Possess an innovative, problem-solving, and solutions-oriented mindset
Exceptional organizational, presentation, and communication skills – both verbal and written
Experience with tag management systems and data layers
Experience working with Adobe Analytics and/or Google Analytics
Basic understanding of database management and APIs
Benefits
Health Insurance
Company
Bounteous
Bounteous is a digital experience consultancy that helps companies deliver transformational brand experiences.
H1B Sponsorship
Bounteous has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (2)
2022 (16)
2021 (12)
2020 (16)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
New Mountain Capital
2021-08-03Private Equity· Undisclosed
Recent News
2024-05-24
2024-05-20
Company data provided by crunchbase