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Company

Original Job Post

myGwork - LGBTQ+ Business Community · 2 days ago

Business Development Manager

California, United States

Full-time

Onsite

Mid Level

$110K/yr - $184K/yr

3+ years exp

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Responsibilities

Build demand for brands by executing against important business/category opportunities in the market.

Strengthen relationships with key customers by finding growth opportunities.

Identify new brand participation opportunities in the market.

Monitor brand performance metrics and course correct where necessary.

Agree on targets and KPIs for in-market sales and agency partners.

Locate potential business opportunities by contacting partners.

Contribute to the development of local category and channel plans.

Lead local category & brand education opportunities.

Protect Diageo by adhering to marketing code and code of conduct.

Refine and enhance the business development role.

Observe and recommend positive enhancements to the role.

Engage with internal and external stakeholders.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SalesBrand activationWSET LIEducation in wines & spiritsBeverage alcohol categoryOn-premiseOff-premiseNon-premiseCategory insightsCategory expertiseDiageo brand understandingCompetitor brand understandingSponsorship agreementsSales analysisDemand creation metricsTerritory managementRoute to marketMarket knowledgeChannel knowledgeConsumer knowledgeSales metricsCustomer motivationsComplianceProblem-solvingHard-workingRelationship buildingCustomer-centricEnergy levelProfessionalismSelf-starter

Required

BA in business administration or a related field

3 -5 years of sales & brand activation experience

Existing or commitment to quickly complete WSET LI or equivalent education in Wines & Spirits

Ongoing category specific learning - formal & informal learning - liquid, consumer, category insights

Experience of beverage alcohol category and familiarity with On, Off and Non-Premise channel landscape

Track record of in-market & customer engagement - wants and likes to spend time actively in trade - listening to customers, observing shoppers/consumers and turning insights into actions

Category expertise - deep Diageo & competitor brand understanding

Negotiation skills - can manage local negotiations, including sponsorship agreements

Strong relationship building - based on transparency, empathy & trust

Sales Analysis - knows how to read sales and demand creation metrics - knows when intervention is necessary

Customer & consumer-centric - understand customer motivations and knows how best to appeal to shoppers/consumers to the benefit of customers and Diageo

Territory management - understands the BevAlc route to market and how to compliantly influence outcomes

Deep market knowledge - channel, customer, and consumer

Energy level - approachable and quick to engage with all partners - brings positive energy to customer, distributor, and agency interactions

Professionalism - polished but authentic - comfortable in public presentation situations

Self-starter - self-motivated and pro-active